Table of Contents List of Figures 4 List of Tables: 5 Preface 6 Acknowledgements 7 Executive Summary 8 Abstract 9 PART ONE 10 Launching the Proton Prevé – DRIVE IT TO believe IT 10 1) Prevé – Product (Atrributes) 10 2) Prevé - Price 10 3) Prevé – Place (Distribution) 11 4) Prevé – Promotion 11 COMPANY BACKGROUND 12 PROTON Business Strategy 12 FINANCIAL INSIGHTS OF PROTON 14 Critical Success factor 15 Product 15 Price 15 Promotion 15 Place 15 Critical Success
Words: 6934 - Pages: 28
Leading Change at TATA Motors Established in 1954, TATA Motors Limited is India's largest integrated automobile company, with consolidated revenues of 20 billion USD in 2009-10. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. The company is the world's fourth largest truck manufacturer, and the world's largest bus manufacturer. TATA Motors in 2005 was ranked among
Words: 2618 - Pages: 11
Tesla Motor’s Strategy Analysis Miguel A. Colmenares D. mcolmen@knights.ucf.edu Cellular 321 536 1593 ABSTRACT This paper work has been done with the intention of doing a review and analysis of the strategies that have been followed by the car company Tesla, from its beginnings to the present day. The main objective is to analyze how these strategies have driven the success so far has reached the mentioned company in a highly competitive market like the automotive market. Initially
Words: 6649 - Pages: 27
OTICON ‐ THE DISORGANISED ORGANISATION1 Background Oticon, a Danish company founded in 1904, was the first hearing instrument company in the world. In the 1970s, it was the world’s number one manufacturer of ‘behind the ear’ hearing aids. However, as the market for ‘in the ear’ products grew in the 1970s and 1980s, its fortunes plummeted and it lost money and market share. In 1987, so poor was the company’s performance that it lost half of its equity.
Words: 4674 - Pages: 19
to achieve defined objectives. Management is often included as a factor of production along withmachines, materials, and money. According to the management guru Peter Drucker (1909-2005), the basic task of management includes both marketing and innovation. Practice of modern management originates from the 16th century study of low-efficiency and failures of certain enterprises, conducted by the English statesman Sir Thomas More (1478-1535). The directors and managers who have the power and responsibility
Words: 4946 - Pages: 20
Marketing 506 Live Case Study “Lexus” Washington State University Spring 2005 Prepared by: Brian Johnson Shin-Kai Aaron Kau Amanda McDavid Gisle Vestnes Table of Contents Introduction..........................................................................................................................3 Hybrid Car Overview.......................................................................................................3 The RX400h....................................................
Words: 4347 - Pages: 18
07-042 July 25, 2007 SunPower: Focused on the Future of Solar Power Rebecca M. Henderson, Joel Conkling and Scott Roberts It was December 2006. Tom Werner, CEO of SunPower, glanced down at his watch and shook his head in dismay. His run was not going well, despite the sounds of John Lee Hooker’s “Boogie Chillen” coming through his earphones. He blamed the board meeting later that afternoon. Given SunPower’s position as the producer of the world’s most efficient solar cells, also known as photovoltaics
Words: 8750 - Pages: 35
that outsourcing is often used to describe situations where corporations move part of their operations out of the country. However these companies can also subcontract with in the same country and this would still be outsourcing. Now off shoring is a type of outsourcing which relocates business processes to another country in the hopes of keeping as much as your profits. Both outsourcing and off shoring in most cases reduce labor costs and improve productivity due to the fact that they are greatly
Words: 3721 - Pages: 15
LEGAL ELEMENT West Bengal's Nano Impasse: A Roadblock for Tata The slogans on signs in Singur -- the West Bengal site where Tata Motors plans to manufacture the Nano, its $2,500 small car -- say it all. Most are in Bengali, but the few in English capture the overriding sentiment. "Nano No No," reads one. "Atta not Tata," says another. Atta, which is flour made from whole wheat, refers to the core question of the dispute: Should fertile farmland be requisitioned for industrial purposes? Does food
Words: 4579 - Pages: 19
CONSUMER BEHAVIOUR A Case study on GREEN vehicles in India: A FUTURE MARKET FACULTY:- Dr. Himani Sharma FROM:- Aamir Saleem Roll No – C-022 MBA M&S Under: Taufeeque Ahmad Company: JLL India Ltd. Phone number: 09560427952 ABSTRACT The Indian automobile industry has emerged stronger from the recent global downturn, and sales across all segments have seen record breaking numbers in the recent past. While the Indian industry has much to look forward to, by way of steady
Words: 3976 - Pages: 16
