Int. J. Technological Learning, Innovation and Development, Vol. 2, Nos. 1/2, 2009 7 Globalisation of the automotive industry: main features and trends Timothy J. Sturgeon Industrial Performance Center (IPC), MIT, 292 Main Street (E38-104), Cambridge, MA 02139, USA E-mail: sturgeon@mit.edu Olga Memedovic* United Nations Industrial Development Organization, Vienna International Centre, A-1440 Vienna, Austria E-mail: O.Memedovic@unido.org *Corresponding Author Johannes Van Biesebroeck
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Int. J. Technological Learning, Innovation and Development, Vol. 2, Nos. 1/2, 2009 7 Globalisation of the automotive industry: main features and trends Timothy J. Sturgeon Industrial Performance Center (IPC), MIT, 292 Main Street (E38-104), Cambridge, MA 02139, USA E-mail: sturgeon@mit.edu Olga Memedovic* United Nations Industrial Development Organization, Vienna International Centre, A-1440 Vienna, Austria E-mail: O.Memedovic@unido.org *Corresponding Author Johannes Van Biesebroeck
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different brands in SUV market in India 15 Entry Level SUVs: 15 Renault Duster 15 Mahindra Scorpio 15 Tata Safari 16 Mid Segment: 16 Tata Aria 16 Force One 17 MAHINDRA XUV 500 18 Skoda Yeti 18 Ford Endevour 19 CHEVROLET Captiva 19 HONDA CRV 19 TOYOTA Fortuner 20 Key Advertising and Promotion campaigns adopted by leading brands 21 Mahindra XUV 500 21 Digital Marketing – FAce Book & Twitter 21 Launch Campaign 21 Force One 21 Big B as the Brand Ambassador 21 Toyota
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million vehicles in 2011. But with a downward slide in market share, the Big Three, Ford Motor Company (Ford), General Motors Corporation (GM) and DaimlerChrysler (DC), was fast losing their dominant position to Toyota, Honda, and Nissan, thereby setting the ground for the emergence of New Six. The report on “Automotive Industry Analysis” consists on a comparison between the Big Three and New Six. Ford, General Motors and Toyota are taken as examples. I. Industry Overview Hailed as ‘the industry
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Marriage & Divorce between Volkswagen & Suzuki INTRODUCTION In December 2009, Japan’s Suzuki Motor Corp. and Germany’s Volkswagen AG (VW) signed a comprehensive alliance agreement. This agreement was a symbol of the common goal shared by both automobile giants – to create one of the top automobile groups in the world. Under their agreement, Volkswagen acquired a 19.9 percent stake in the Japanese carmaker. Suzuki sold its shares to Volkswagen for a staggering 223 billion Yen. Almost half of this
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s’imposer. Au fur et à mesure des années, la raréfaction du pétrole et le prix du baril augmentant de plus en plus, les constructeurs ont su découvrir une nouvelle opportunité à saisir. C’est dans les années 1990 que les entreprises japonaises telle que Honda ou
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MAR 675: STRATEGIC MARKETING PLANNING CASE STUDY: TESLA MOTORS 2/16/2015 1. Introduction * Background and summary Tesla Motors (TSLA) is an automobile company founded in 2003 in San Carlos, California. It mainly produces electric vehicles and electronic vehicle power train components. Tesla’s first product is the Roadster, which is the first fully electric sport car, and gained much widespread attention. Then it delivered a five-seat vehicles Model S in 2012 and seven-seat Model X and
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brands at 1 percent. 1.2 Company Background Cycle & Carriage Automobile Myanmar (CCAM) Company Ltd., Incorporated in June-2013, Cycle & Carriage Automobile Myanmar (CCAM) Company Ltd., a joint venture between the Automobile Alliance Co., Ltd (AA) and Singapore’s Jardine Cycle & Carriage Group (JC&C), is one of the companies that have received a “brand-new car showroom license”, and has secured the distribution rights to Mercedes-Benz passenger cars, Fuso commercial vehicles
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Furthermore, Toyota’s competitiveness will influence its rivals to operate in the same country. In addition, Toyota also operates in non-automotive business. Lastly, Toyota can improve its products and services in the country. Company Description: Toyota Motor Corporation, established by Kiichiro Toyota in 1937, is a Japan-based automaker company headquartered in Toyota, Aichi, Japan3. The company offers various types of vehicles such as sedans, minivans, 2BOX cars, sport-utility vehicles, and trucks, as
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Ievgeniia Sapa_BU_598 Cases summaries The case” Nissan Motor Co., Ltd., 2002” It begins with the praise of Carlos Ghosn, president and CEO of Japanese auto manufacturer Nissan Motor Co., Ltd., his successful work and prosperous contribution to company that had reached amazing results in 2002 comparing with the last three years of almost bankruptcy. Its operating profits and net profit raised 68% and 12,4% and operating margin raised from 4.75% to 7.9% from the previous year. From the case we
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