based on criteria that have been stated in guidelines to conduct a training for 10 days in order to complete the task given in this assignment. After much consideration, I has choose a company named Honda Malaysia Sdn. Bhd (Private Limited Company) which a partnership company between Honda Motor Co. Ltd. of Japan, DRB-HICOM Berhad and Oriental Holdings Berhad. This company origin is from Japan. Private Limited company describe as a company that offers limited liability, or legal protection for its
Words: 4180 - Pages: 17
A BRIEF REPORT AUTO AND AUTO ANCILARIES IN INDIA March, 2012 1. OVERVIEW OF AUTO INDUSTRY 1.1 Current Status One of the major industrial sectors in India is the automobile sector. Subsequent to the liberalization, the automobile sector has been aptly described as the sunrise sector of the Indian economy as this sector has witnessed tremendous growth. Automobile Industry was delicensed in July 1991 with the announcement of the New Industrial Policy. The passenger car industry was, however
Words: 4070 - Pages: 17
Understanding Honda Amaze Market Segmentation Marketing Report This report demonstrates the understanding of the concepts of marketing and applying them in the real time as discussed in this report in the form a finished product, i.e. Honda Amaze 2015 Mohit Sehrawat | Nishant Mohan | Piyush Srivastava Rahul Bansal | Rajat Sood | Sonal Rawat IIM Lucknow – WMP 2014 - 17 1/18/2015 Contents 1. Introduction 2 Honda Cars India: Company Profile 2 Honda Amaze 3 2. Competition 6 Price
Words: 5487 - Pages: 22
its Yaris, 4runnerand sequoia while Ford lead with tha Edge, Mutang convertible and F-259/350, the 2008 results are based on ratings by new vehicle owners in 19 product segments. Toyota Motor Sales had two additional leaders with the Scion XB and the Lexus RX350(which tied with land Rover’s LR2), while Ford Motor Co. added two additional wins with the mercury sable and volvo C30. Toyota has announced the launch of the Aurion Touring Special Edition, adding more ammunition against the Holden Commodore
Words: 1049 - Pages: 5
decided to apply this job in your company. 3. Why do you apply for this position I choose Honda company because your company has professional working environment that helps me so much in future job. And if I am employed for this position , not only my Japansese but also my English–language proficiency will be improved. Moreover, I will gain valuable knowledge about the technology that I am interested in. Honda Vietnam appreciates highly individuals capacity and focuses on developing and training good
Words: 679 - Pages: 3
components. Japan's major automakers will produce about 400,000 fewer vehicles domestically as a result of the 11 March 2011 earthquake and tsunami. The disaster caused damage to only a few auto assembly plants, such as a new facility set up by a Toyota Motor Corp. subsidiary in Miyagi Prefecture. However, it has crimped automakers' parts procurement since many factories making auto and electronic parts are located in the hardest-hit regions of northeastern Japan. The nation's eight manufacturers of passenger
Words: 549 - Pages: 3
Discussion on the 5 promotional mix used by Honda The promotional mix used by Honda is divided into two categories which are traditional promotion medium and non-traditional medium. We have chosen the 5 latest promotional mix to be discussed including advertising, sales promotions (traditional promotion medium) and social media, sponsorship marketing as well as guerrilla marketing (non-traditional medium). Advertising is the most common tool used by company to promote their product. Advertising
Words: 4283 - Pages: 18
build factories back home, in a change of strategy among some of the world's industrial heavyweights. Toyota Motor Corp. and Honda Motor Co. sell more cars in the U.S. than in Japan, but Toyota has invested three times as much in Japan as in North America over the past three years. Honda is building its first auto factory in Japan in nearly three decades. Tokyo Steel Manufacturing Co., a midsize company, is building the first new steel furnace in Japan in 15 years. And Sharp Corp. is considering
Words: 924 - Pages: 4
ESTABLISHING THE ROLE OF THE PHILIPPINE AUTOMOTIVE INDUSTRY IN THE EAST ASIAN PRODUCTION NETWORK: IDENTIFYING INDUSTRIAL ADJUSTMENT POLICIES THAT WILL FURTHER ENHANCE PARTICIPATION IN THE NETWORK AND RESPONDING TO THE CHALLENGES POSED BY CHINA’S EMERGING AUTOMOTIVE INDUSTRY1 Roberto B. Raymundo I. INTRODUCTION A. Integrating the Local Automotive Sector within the International Production Network One of the major industries that had successfully adopted both
Words: 33847 - Pages: 136
gives Ford a competitive edge. General Motors Company is an American multinational automotive corporation headquartered in Detroit, Michigan, and among the world's largest automakers by vehicle unit sales, employing 202,000 people and doing business in some 157 countries. They also have five different business segments. They also provide on star vehicles safety, security and information system. As the second-largest automobile company in the world, Ford Motor Company represents a $164 billion multinational
Words: 772 - Pages: 4
