November 9, 2010 What? In the short term, Hong Kong Disney need to minimize the amount of guest allowed into the park on a daily basis to reduce capacity. In the long term, Hong Kong Disney needs involve China in more of their management operations and decision making. Why? Short Term: It was clear that there was a capacity problem during the 4 weeks of testing prior to the grand opening of Hong Kong Disney. During the test run, they invited 30,000 individuals per day
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Chinese New Year", are held in the park to celebrate major holidays. Entertainment[edit] Flights of Fantasy Parade[edit] The parade premiered on 18 January 2011 as part of "Celebration in the Air", celebrating the 5th anniversary of the Hong Kong Disneyland. The parade replaced Disney on Parade, which had been running since the park's opening. Steve Davison, producer of World of Color in Disney California Adventure Park, said that he was working on a parade for the 5th anniversary celebration
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http://www.businessweek.com/magazine/content/11_17/b4225021233719.htm By Ronald Grover, Stephanie Wong, and Wendy Leung April 14, 2011 In 2005, Disney opened Hong Kong Disneyland. In 2011, Disney opened a Disney Resort in Shanghai. In both situations sociocultural forces took a tool on how Disney was to do business. The opening of Hong Kong Disneyland was a huge eye-opener of Disney. The quickly realized their mistake by not considering the cultural of the surrounding area. They aimed the vacation spot
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factors contributed to Hong Kong Disney’s poor performance during its first year? The first year for EuroDisney was disastrous due to several bad decisions taken by the management as well as some external factors. The primary reason for the failure was its high cost. Hotel rooms at the park were charging rates comparable to luxurious hotels. People found it cheaper to fly to Disney World Florida and get an additional benefit of enjoying the weather. Hong Kong Disneyland faced different issues
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old. He went to Hong Kong when he was nineteen. He went to Hong Kong because of his garment business. He has already earned around 100 thousand. Since 1981 he found out that Hong Kong only have numbers of hotel and restaurant but don’t have some special characteristics of western restaurant, therefore he decided to build up some restaurant which is for people to relax. The restaurant is named California. In that time, it’s a creative idea. Not only start his business in Hong Kong, also bought
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that the park was operated as a private company—by the Hong Kong International Theme Parks Ltd.—using public funding from Hong Kong’s coffers furnished further grounds for public dissent. Several incidents occurred within the two months prior to the September opening, attracting criticism from local artists, journalists, and legislators and paving the way for the park’s first public apology. First, a Financial Times journalist criticized Hong Kong Disneyland’s management style, calling Disney’s first
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Not-So-Wonderful World of EuroDisney*—Things Are Better Now at Disneyland Resort Paris BONJOUR, MICKEY! In April 1992, EuroDisney SCA opened its doors to European visitors. Located by the river Marne some 20 miles east of Paris, it was designed to be the biggest and most lavish theme park that Walt Disney Company (Disney) had built to date—bigger than Disneyland in Anaheim, California; Disneyworld in Orlando, Florida; and Tokyo Disneyland in Japan. Much to Disney management’s surprise, Europeans
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Disney’s fairy tale “The Story of Cinderella”, Cinderella and the prince live happily ever after. In reality, when the Hong Kong Government met the Walt Disney Company, the fantastic dream vanished. The Company failed to protect Hong Kong from the economic downturn. Hong Kong Disneyland was opened on 12 September 2005. Hong Kong was soaked in an atmosphere of jubilance after the Hong Kong government successfully signed contract documents with Walt Disney Company. However, series of scandals and problems
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p. 809). What factors led to the disappointing performance of Hong Kong Disneyland? Factors leading to Hong Kong Disneyland’s poor performance include: high prices for tickets and food; small park size; inconvenient location too far from primary business and residential areas, product offering, product positioning, cultural gaps, staff issues, bad press, and overcrowding led to the disappointing performance of Hong Kong Disneyland. The case study also adds “lack of unique features, insufficient
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Case 2-1: The Not-So-Wonderful World of EuroDisney – Things Are Better Now at Paris Disneyland 1. What factors contributed to EuroDisney’s poor performance during its first year of operations? What factors contributed to Hong Kong Disney’s poor performance during its first year? Europeans failed to “go goofy” over Mickey in part because of the high prices of the theme park and nearby hotels. Families were reluctant to spend the $280 a day needed to enjoy the attractions of the
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