Marketing Strategy Part A: (1) Key Social-Cultural trends in Hong Kong over the past decade. Hong Kong is a special administrative region of China. It is densely populated with an advanced capitalist system. Key events having cultural and social effects include the handover to China, SARS and the emergence of China as an economic power. The CIA lists Hong Kong as having one of the slowest growing populations in the world, ranked 155 with a growth rate of 0.504% per annum. It has one of
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a forbidden city saying, “ Call FedEx , it’s almost forbidden not to.” FedEx stressed on promoting its service offerings and enhancing brand awareness among the customers in China. For this purpose, it hired a popular media partner, OMD based in Hong Kong. On the other hand UPS emphasized less on advertising because it preferred to project itself as a local company, but still it held up a six-week T.V campaign the company displayed a motorized three wheeler, a large van, a brown UPS truck
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pull out of China due to a series of cyber-attacks and excessive censorship on search results.This negotiation concluded in July 2010 when Google had redirected google.cn queries to Google.com.hk, where uncensored search delivered via servers in Hong Kong. This research paper is aimed at discussing the two rounds of negotiations from both Google’s and Chinese Government’s perspectives. Google’s Perspective From a Silicon Valley start-up to one of the world’s Internet titans, Google would never
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National Arts Holdings Limited (Hong Kong Listed Code:8228) 1 Company Information National Arts Entertainment Limited (HK) National Arts Films Production Limited (HK) National Arts Advertising and Promotions Limited (HK) Head Return Limited (Theme Park Management) Expand Pacific Limited (Hotel Management) 2 Company Information Mainly focus on Hong Kong and China market We started our Film Production and Artist Management business since 2008 and got successful
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Abstract The procedures motivating Hong Kong and Singapore’s economic business achievements through government involvement are moderately explained in this paper on how these two country’s businesses are presently being run. Macroeconomics Hong Kong is valued as a first-class business platform. Their success comes from a “one country, two systems” agreement that has been arranged by means of the Chinese mainland (export.gov, 2012). This agreement assures all the major strong points continue
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Google Considers and Reconsiders China University of Phoenix MGT/448 Global Business Strategies May 20, 2012 As what has become the most widely used search engine in the world, it was a natural business progression to expand to another billion-plus people as Google considered entering the Chinese market. Google’s mission is to organize the world and it’s information resources and make it usable for everyone and very simple to understand
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the target customers to people who concerned with their health, not just the youth in Hong Kong. Thus, repackaging Vitaminwater is essential in attracting potential customers and stand out from other drinks manufactures like Pepsi. Moreover, Vitaminwater is suggested to engage into different advertisement channels and distribute to different selling locations. Therefore it can increase awareness among Hong Kong people. Ultimately, Vitaminwater improves the sales performance to meet sales target at
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established in 1946 and is now the largest airline company in Hong Kong. It operates both passenger services and cargo services and operates in more than 30 countries throughout Asia, the Pacific, the Middle East, Africa, Europe and North America to more than 80 destinations. From Hong Kong, where its headquarter is based, Cathay operates 36 of their destinations in the Asia-Pacific region. Therefore the general environment in especially Hong Kong and the rest of the Asia-pacific region has an effect on
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Page 12 References Page 13 Executive Summary Vitasoy International is an established brand in Hong Kong which was developed 70 years ago. It is a powerful and well-known brand that occupied a large market share of beverages market and customers loyalty in Hong Kong. Vitasoy International has made series of branding and marketing decisions to overcome the rising competitors. And now I would like to analyze and justify its brand
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founded in 1996, reacting to the tragedy that more than a hundred singleton elders were found dead under the sudden attack of a cold spell at the same year. It was the first charitable institution offering emergency link service to the elderly in Hong Kong. Making use of innovative technology and personalized service, the association aims to create a quality living environment for the seniors by the operating as a self-financed social enterprise. Situation Analysis Industry Trend : The elderly-care-service
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