Question 1 Why did the Chinese government hire a Western public relations firm to work on the 2008 Beijing Olympics? Public relation is the department or function responsible for evaluating public opinion about, and attitudes toward, the organization and its product or brand. Public relation is one four variables in the promotion mix. The basic tools of public relation include news, newsletters, press conference, and other company facilities. Public relations can be considered in a similar vein
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Culture of China China exists over many centuries and the culture of China is one of the oldest and most complex cultures in the world. To explore and understand the culture of China, people can have a look on its architecture, Feng Shui, cuisine, language, etc. Architecture The history of Chinese architecture has been built over many centuries. Its distinctive and special structural features have significantly influenced on the architectural styles of the East Asia countries such as Korea
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Everything is Made in China Made in china means products are manufactured in the mainland of China. People who live in China feel that all goods are made in China is a normal thing because the Chinese people do not really know almost everything in foreign countries also is made in China. Because of the cheap labors and China's large manufacturing industry, “made in China” becomes one of the most recognizable labels in the world today. “Made in China” has a huge range of goods from clothing
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When Starbucks entered China in 1999, many were skeptical that Starbucks had a chance. Given the fact that Chinese people have traditionally favored tea, it seemed impossible that Starbucks would be able to break into this market. However, Starbucks did not let this skepticism stop it. A careful market study revealed that as the Chinese middle class emerged, there existed an opportunity for Starbucks to introduce a Western coffee experience, where people could meet with their friends while drinking
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Hong Kong retains top spot of world's freest economy 12 January 2012 Last updated at 05:28 GMT Hong Kong has been ranked as the world's freest economy for 18 consecutive years Hong Kong has retained its position as the world's freest economy, according to a ranking compiled by the Heritage Foundation, a conservative think tank. Singapore ranked second, followed by Australia, New Zealand and Switzerland. The index evaluates economic freedom by looking at the rule of law, regulatory efficiency
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HKU SPACE Community College Associate Degree Programme First Semester 2012-2013 English for Academic and Professional Purposes (Part II) Assignment 2: Research Report “The Attitudes towards Homosexual among HKU SPACE Community College Students" To: Ms. Winnie Tsang From: Liu Tak Wing Mark James (10520098) Lam Pui Yan, Winnie (10519795) Pang Yin Chun, Sean (10520113) Fong Man Wai, YoYo (10518801) Suen Cheuk Wing Kevin (10520889) Class:
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with its subsidiaries, the “Group”) is one of the leading fast casual restaurant (“FCR”) chain operators in the People’s Republic of China (“PRC”) and Hong Kong Special Administrative Region (“Hong Kong”). Since its establishment in 1996, the Group has been selling Japanese ramen and Japanese-style dishes under the Ajisen brand in the PRC and Hong Kong by incorporating Chinese people’s culinary preferences and the essence of the Chinese cuisine, we have carefully developed over one hundred types of
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In year 1997, Hong Kong, the once part of Chinese Empire then became British colony, changed its status again to Special Administrative Region of the People’s Republic of China. The implications of this unique heritage, its transition and cultural identity have shaped Hong Kong into current tourism hub (Henderson, 2010). A survey conducted by Yuwa (2013) shows that Hong Kong ranked 9th in the top 20 global tourist’ destinations. However, competition has been heated up around the region lately. More
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230 billion yuan. At the end of 2009, Suning enters Hong Kong market through the cooperation with Citicall Hong Kong which had been incorporated into Suning’s business entity. On Mach 1st 2010, Suning officially launched direct headquarter in Hong Kong, naming Hong Kong Suning Commerce Co., LTD, which takes retail and trading of electronic appliance as its main business. By the year of 2013, Hong Kong Suning has total 28 stores in Hong Kong with nearly 600 employees and its annual turnover reaches
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http://www.sagepub.com/journalsPermissions.nav Citations: http://tou.sagepub.com/content/13/3/287.refs.html >> Version of Record - Nov 18, 2013 OnlineFirst Version of Record - Aug 30, 2013 What is This? Downloaded from tou.sagepub.com at The Hong Kong Polytechnic University on January 5, 2014 498164 2013 TOU13310.1177/1468797613498164Tourist StudiesDung and Reijnders ts Article Paris offscreen: Chinese tourists in cinematic Paris Yun-An Olivia Dung Stijn Reijnders Erasmus University
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