Hong Kong is positioning itself as the gateway to China and as Asia's world city. The Hong Kong SAR government's (HKSARG) program Brand Hong Kong (BrandHK) uses the brandline "Hong Kong: Asia's world city." HKSARG has spent around U.S. $1.2 million of taxpayers' money on the branding program and it is important to measure its effectiveness. However, the public is somewhat confused about the messages displayed and the distinction from previous campaigns run by the Hong Kong Tourism Board (HKTB). HKSARG
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Position in Hong Kong Harbour City deserves the title of one of the largest shopping and entertainment centres in Hong Kong. Its huge capacity allows it to contain different restaurants and cinemas. It also contains shops selling both economical and luxury brands. A campaign to promote Harbour City Festival: Christmas Theme: Ginger Bread Man Ginger bread man is a kind of traditional food served at Christmas in many foreign countries but it is still not well-known in Hong Kong. Promoting
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Strength Free Trade port Although Hong Kong is facing other cities’ port to competitive, it still has a lot of strength in this area over other Mainland cities. It will continue to do so in the foreseeable future. Free Trade port is one of the strength to Hong Kong which offers customs convenience to shippers to ship their cargoes. Compare with Guangdong’s port, as regulated by the Chinese Law, some of the large vessels are set with trade protectionist polices. Also, importing and exporting
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sales of this product. May | June | July | August | September | October | November | December | HK$30,000 | HK$28000 | HK$55,000 | HK$69,000 | HK$17,000 | HK$49,000 | HK$52,000 | HK$80,000 | In May there will be a large number of visitors to Hong Kong consumption. But not too long so we just focus on the Golden Week promotion. In June, usually do not have more people to consume. We will not invest more money in promotion. Starting from mid-July to the end of August, when there will be a large
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Cupani Film 262 4/6/14 Hong Kong: An Industry Born on a Budget Hong Kong has often been referred to as the “Hollywood of the East”. Although there are qualities of the Hong Kong film industry, which do indeed resemble those of Hollywood, implying that Hong Kong’s film industry is simply a second-tier version of Hollywood’s is an injustice to the unique industry model that Hong Kong has developed since the mid 20th century. Multiple factors, namely economic, have driven Hong Kong filmmakers to adapt
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Working Encounter: A Comparative Study of Hong Kong and other Chinese Cities Hong-kin Kwok Published online: 7 March 2012 Ó Springer Science+Business Media, LLC 2012 Abstract Understanding the encounter of different generations may be a determining factor in the success of organizations. In order to have a clear understanding about the new generation, this article examines the working encounter of Generation Y. Generation Y in the Hong Kong Special Administrative Region and four cities
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Anyplex Hong Kong Limited has the right to charge my credit card account for the purchased services in regular manner as agreed upon by me and Anyplex Hong Kong Limited. The recurring transaction will not be terminated until Anyplex Hong Kong Limited has been informed by my written notification of service termination. I agree the validity of this agreement will continue before or after the expiry date of the credit card account. 本人同意並授權 Anyplex Hong Kong Limited 由本人下列信用卡 賬戶定期收取本人與 Anyplex Hong Kong
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I HAVE A DREAM Good morning everyone. According to the government’s statistics, every year in Hong Kong estimate more than 5700 people died from cigarettes. It accounts for 90% of lung cancer deaths in men, and more than 30% of all cancer deaths. It kills nearly 16 persons in Hong Kong every day. 1 Since 2007, the Hong Kong government has planned to restrict the act of smoking – started with proposals to make restaurants, offices and karaoke smoke free. This legal action indicated the harmful
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Should LERS be continued? On 23 and 26 OCT 2007, The Hong Kong Monetary Authority (HKMA) intervened TWO times in the market, for the first time since May 2005, to increase liquidity and curb the Hong Kong Dollar (HKD)’s strength. The interventions is very normal as the HKMA has already given the undertaking to defend the peg by buying US dollars (USD) and selling HKD simultaneously in order to settle the excess demand of HKD in public. The economy in USA turns bad due to the mortgage problems. (refer
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explanations. Should the University of Hong Kong be internationalized? 1) Identify the objectives of implementing internationalization in Hong Kong’s universities; 2) Discuss the criticisms of implementing internationalization in Hong Kong’s universities; and 3) State and full justify your opinion on whether the current level of internationalization at the University of Hong Kong is appropriate. The internationalization of higher education in Hong Kong has been a controversial issue caused
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