Analysis 3 2.1 PEST 3 2.2 PEST Analysis Overview 6 3. Internal Analysis 7 3.1 SWOT Analysis 7 3.2 Implications of Assessment 9 4. Industrial Analysis 10 4.1 Perceptual Map of Disneyland Hong Kong & its competitors 10 4.2 Porter’s 5 Forces 11 4.3 Porter’s 5 Forces Overview 14 5. Objectives 15 6. Strategy 15 6.1 Ansoff Growth Matrix 16 6.2 Position 17 6.3 Reposition
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( CASE 3-2 ) Hong Kong Disneyland: Chinese Tourists’ Behavior and Disneyland’s Internationalization Strategy DISCUSSION QUESTIONS 1. Hong Kong Disneyland (HKD) experienced woes in its first year of operation due to: * Hong Kong government giving Ocean Park (the local theme park) all the needed support to rejuvenate itself from HKD’s competition * The HKD workforce demanding for equal treatment to their counterparts abroad * Ocean Park’s popularity growing even stronger as a
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PESTEL Analysis Political Factor: Hong Kong was run as a laissez-faire economy under British colonial rule, and Hong Kong government continued using this system after the territory reverted to Chinese rule in 1997. The government announced the development for five tourism clusters to increase the attractiveness of Hong Kong to tourists including of Ocean Park. The mandate of Ocean Park Corporate was to manage Ocean Park as a public and recreational park and to provide facilities for education
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old. He went to Hong Kong when he was nineteen. He went to Hong Kong because of his garment business. He has already earned around 100 thousand. Since 1981 he found out that Hong Kong only have numbers of hotel and restaurant but don’t have some special characteristics of western restaurant, therefore he decided to build up some restaurant which is for people to relax. The restaurant is named California. In that time, it’s a creative idea. Not only start his business in Hong Kong, also bought
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Tokyo. While its park in Hong Kong has been less profitable, the company believes that further expansion into the region is worthwhile. However, the company faces a number of cultural challenges that must be overcome. Certainly language poses a problem for the company. At Hong Kong Disneyland, the company has chosen to be trilingual for example. In addition to dealing with language differences, Disney must also tailor other components to meet the local needs. The Hong Kong location includes more covered
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Tokyo. While its park in Hong Kong has been less profitable, the company believes that further expansion into the region is worthwhile. However, the company faces a number of cultural challenges that must be overcome. Certainly language poses a problem for the company. At Hong Kong Disneyland, the company has chosen to be trilingual for example. In addition to dealing with language differences, Disney must also tailor other components to meet the local needs. The Hong Kong location includes more covered
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theme parks. Hong Kong Disneyland was the Walt Disney Company's third international theme park outside America, after Tokyo and Paris. Interesting enough, both the Hong Kong and Paris theme parks had its chief replaced in less than a few months after the park's opening, if these corporate moves were anything but indicative. In September 2006, the Hong Kong theme park announced it had missed its first year attendance target of 5.6 million. Often criticized as the smallest Disneyland in the world,
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1. Shanghai Disneyland can attract a large quantity of Chinese consumers who have not visit Disneyland. Shanghai Disneyland is the first Disneyland in mainland China. Although Hong Kong has a Disneyland already, people of mainland China still need Hong Kong-Macau laissez-passer in order to travel in Hong Kong, which is a main factor that causes many Chinese Children who want to have a good time in Disneyland have not arrive in Hong Kong Disneyland. After Shanghai Disneyland opening, Chinese
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Hong Kong Disney Land Marketing Plan Executive Review Hong Kong Disneyland (HKD) vision is to be Asia’s premier resort destination creating magical memories for our guests, cast and community HKD resort’s mission is to inspire happiness and deliver a world class experience through creativity, great leadership and a passionate cast HKD has made a start that was not as successful as expected in the beginning of 2005, as the annual attendance was 5 million short of the expectations. This unsuccessful
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intended to show kids that traveling to another country can be very fun, even if not a lot their classmates are traveling out of the country. Even though Stella’s classmates were all going to Disneyland, Stella found out that there were other things that could be better than Disneyland. She experience “Disneyland” in her own culture, giving her a better experience. The theme of the book is traveling to another country. Being born in the United States, many children are accustomed to the American lifestyle
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