AirAsia Strategic Analysis of AirAsia Berhad Strategic management process refer to a way by which managers build and choose a set of strategies for the organization in order to respond quickly to new challenges and achieve better performance. Hence, the organization will be able to achieve its mission, vision and objectives. In additional, the strategic management of an organization entails three ongoing processes: strategic analysis, strategy formulation and strategy implementation. Strategic analysis
Words: 296 - Pages: 2
contingency plans for threats when preparing business and strategic plans (Byars, 1991; Cooper, 2000). Kotler (1998) claims that PEST analysis is a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations. The headings of PEST are a framework for reviewing a situation, and can in addition to SWOT and Porter’s Five Forces models, be applied by companies to review a strategic directions, including marketing proposition. The use of PEST
Words: 2454 - Pages: 10
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Strategic goal 1: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 To provide added value, high quality services, leveraged by research, enhancement activity and engagement with others Strategic theme 1a: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Words: 9567 - Pages: 39
Boys and Girls Club vision, mission, and values that are established toward our strategic direction. The business will be defined, a vision will be established, values will be defined, strategic directions will be analyzed, and addressing customers’ needs and how it will achieve an advantage will be evaluated. If an organization wants to establish itself at the highest level it is important to formalized a strategic plan because it can be the key to providing a direction and focus for success.
Words: 1438 - Pages: 6
Final Strategic Plan Many organizations try to cater to one aspect of a family like the children, parents, husband, or wife, depending on the product sold. It is not very often that an organization will attract an entire family. The company can be successful if the product marketed meets the needs of each member of the family. It can be difficult to identify a product that the entire family would like. This organization is named, “Family Activities Incorporated.” Family Activities
Words: 3683 - Pages: 15
Blockbuster: Movie Rentals in the Digital Era SWOT Analysis Internal Strengths If a strength or a weakness is ambiguous, explain the reasons that you have to classify it as a strength or a weakness. * Overall size of the company: Blockbuster is #1 in the industry. In the entertainment industry size is very important. Large companies are able to get better deals from movie studios. * Management team is open change. The management of the company appears to be open to new ideas
Words: 893 - Pages: 4
Management QSM581 Professor Andrews November 30, 2011 Strategic planning efforts are effective in developing a strategic plan, because they help an organization to determine their direction. In order to determine the direction, it is necessary to understand its current position and the possible avenues through which it can pursue a particular course of action. Strategic planning is effective in plotting a company's long-term and short-term directions. It is the cornerstone
Words: 633 - Pages: 3
European Journal of Operational Research 168 (2006) 35–50 www.elsevier.com/locate/ejor Production, Manufacturing, Logistics The relationship between organization strategy, total quality management (TQM), and organization performance––the mediating role of TQM Daniel I. Prajogo a, Amrik S. Sohal b b,* a Bowater School of Management and Marketing, Deakin University, Australia Department of Management, Monash University, P.O. Box 197, Caulfield East, Vic. 3145, Australia Received 9 September 2003;
Words: 9678 - Pages: 39
Introduction Louw and Venter (2010:20) explain that strategic management is concerned with the overall effectiveness and choice of direction in a dynamic, complex and ambiguous environment. The success of an organisation is mainly determined by the effectiveness and efficiency of its management. In the words of Peter Drucker, efficiency is concerned with ‘doing things right’, while effectiveness is concerned with ‘doing the right thing’. Strategic management is the deliberate effort to allocate resource
Words: 1709 - Pages: 7
Strategic Plan, Part 1 Name BUS 475 Date INstructor Strategic Plan, Part 1 The business that I would start is called Model Incorporated and offer superior Information Technology products and services to small, medium, and large sized businesses with information technology and security needs. However, our focus is our ongoing security and supporting roles for companies who use voice over internet protocol or VOIP services. A recent article in PC Magazine explains that “issues get worse
Words: 1101 - Pages: 5
