Introduction: During 1952’s, the Roaring Dragon hotel (RDH), a state owned enterprise (SOE), was one of the three-star hotel in China. In 2001, looking at the decreasing potential of RDH, the provincial government decided to modernize it. For that, Hotel International (HI) organization was selected considering its international reputation, brand name and credentials (Grainger, 2008, p.1). Background: Paul Fortune, the GM appointed by HI had aimed to bring the quality services, professionalism
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Inn’s PESTLE Analysis below critically evaluates and identifies different strategic in a competitive and dynamic environment. Political Positive and pragmatic collaboration with UK Government has brought Hospitality Industry into key success area of economic development in UK. Hospitality is the UK’s fifth largest industry, directly employing more than 2.4 m people and contributing over £34bn in gross tax revenues. As the generator of eight per cent of total employment, the industry is ahead of
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Throughout the Odyssey the theme of hospitality is shown through many different characters in a good way which helps Odysseus on his journey home. During Odysseus’ journey home he encounters many characters that show him great hospitality which helps him get home and kill the suitors. On one of his stops a character named Circe turned all of his crew into pigs, but when she sees Odysseus she turns them back into humans. She also feeds and gives them a place to rest for a year. When Odysseus and his
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TASK 2 A. I will compare and contrast the staffing requirements between Costa Coffee (waitress) and Marriott hotel (waitress) The requirements for Costa Coffee * Employees must wear the name badge; * Employees must have access to transport due to location; * Must be flexible with working hours; * Must have coffee or barista experience; * Duties include customer service, till work, working on coffee machines and clearing tables; This company offer flexible hours and it
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Title Your Name Here University/ Class Teachers Name Abstract In the hospitality industry, specifically in hotels, the industry faces an increasing high turnover rate. When dealing with the hotel industry, the question arises as to why employees have high turnover. The first task to figuring out hotel employee turnover is to identify what the employee’s needs are and what the industry is doing to meet those needs. The article points out the need for wages. The second point discussed is
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will achieve its objectives and goals Effective communication is of utmost importance, often given high priority and frequently is of a matter of concern to managers, employees, customer/guests of hotel and hospitality service providers (Yuksel and Yuksel, 2001 and Oh and Parks, 1997). Hospitality industries such as
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The author identified three strategies that marketers should implement with regards to trending, they are; Scanning, Listening, and Forecasting. According to this author, the first strategy, scanning, is to identify the different media outlets, cultural developments and various brands to further investigate how other brands are performing in the market. This will provide insight as to the consumers view and trends toward current brands. The second strategy is listening, which focuses more
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types of technology to adopt and the best ways to create a seamless integration of systems company-wide. In the current climate of reduced revenues and cutbacks in expenditures, introducing new products to the hospitality market is more difficult than ever. Companies in the hospitality industry around the world face a highly competitive environment in which differentiation and innovative customer experiences are key elements in improving revenue by building brand awareness and loyalty among customers
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Hilton Hotel 1. What is Hilton’s core business? Hilton was one of the most internationally recognized names in the hospitality industry and lodging industry. Hilton began its operations in 1919 with the Mobley Hotel in Cisco, Texas under the guiding leadership of Conrad Hilton. In 1946, the company became public with 15 properties in 11 states. In 1946, Hilton concentrated in the domestic growth in the lodging segment and started to diversify its business into casino and vacation.
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Economic One of the biggest factors that can affect the hotel industry we are in is an economic recession. When a catastrophe like this hits people they tend to panic and stop spending on unnecessary things. Luxuries that we provide in the hospitality industry like fine dining and recreational activities tend to be cut off from people when the recession hits. People become scared of the future and unsure of when things will get better and if it will happen again. This causes us to lose revenue and
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