For hotel sales and marketing professionals limited resources are allocated to presenting properties in the sales channels that will be the most productive in their comp set--be they print ads, direct mail, public relations, sales calls or electronic distribution channel participation and advertising. A sales professional strives to select the most cost-effective and compelling channels that will in turn bring guests to their door and fill their available rooms at a competitive price. This resource
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important starting point to a successful career in tourism. What Is Tourism? Tourism may be described as the activities of tourists and those who cater for them. It is a highly diversified business with many component parts ranging from airlines to hotels. Tourism is concerned with providing: Travel and transport facilities Accommodation Food and drink Entertainment/recreation Information and assistance Souvenirs Above all, tourism is a hospitality industry providing a service to visitors
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Comparison of different types of media and the impact of online media in the hotel industry With more and more people are becoming internet savvy, communicates with the customer through Internet is more efficient and cost effective. Online and social media open up a new way to distribute promotion messages to potential customers. The aim of this paper attempts to analysis the difference between traditional media and online media and how hotelier combine both online and traditional media to drive
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What is a Reservations Sales Agent? A Reservations Sales Agent processes customer enquiries and bookings for travel arrangements including airline tickets, coach bookings, accommodation, day tours, car-hire, transfers and travel insurance. They usually work over the telephone or on-line and occasionally face to face depending on the company. What does a Reservations Sales Agent do? The agent processes customer bookings and answers customer enquiries over the phone and on-line. All bookings (or
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.................................................................................. 12 Technology Factor...................................................................................................... 13 Porter’s 5 Forces Analysis for Hilton Hotel ................................................................. 14 Bargaining power of Customers ................................................................................... 15 Bargaining power of Suppliers ...............................
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Thank you for choosing Holiday Inn Express Dubai Internet City. With reference to your e-mail we are pleased to confirm your reservation at the agreed rate as per the following: Confirmation Number : 2906757 Guest name : Ms. Saher Ashfaq Arrival Date : 18th September 2013 Departure Date : 22nd September 2013 Number of persons : 02 Number of rooms : 01 Method of Payment : Company is paying ONLY room charges per night, difference of the room charges will be paid by the guest
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Why is demand in tourism different from other industry operations? i. Tourism industry is dominated by small and often owner-managed firms. ii. There is also great diversity in the different types of operation such as hotels, restaurants, pubs and so on and therefore it is difficult to generalize about the organisational structure of organization within the tourism industry [wood 1994]. iii. The tourism industry tends to employ large numbers of individualistic and even idiosyncratic proprietors
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Material Hospitality Information Systems: Third Party Reservation Options • Four Levels of E-Commerce Matrix The hospitality industry depends very heavily on e-commerce transactions. These e-business transactions occur at four levels of interaction. In the matrix below, first provide a description of each e-commerce level. Then, provide examples of each of the e-commerce transactions. Finally, provide third party hotel reservation Web site transaction examples for each of the four e-business
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massive acquisition with the $3.7 billion purchase of Promus Hotel Corp. The following year Hilton sold its flamingo Casino-Kansas City, a remaining casino property left over from the Park Place spin off, to Isle of Capri Casinos for $33.5 million. In 2001 it sold 56 of its leases and management contracts to RFS Hotel Investors for a for about $60 million. In 2002 it unloaded all 41 of its Red Lion hotels (in addition to two Doubletree hotels) on West Coast Hospitality Corporation for about $51 million
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Mt. Rundle Mt. Rundle is a hotel found in a popular tourist city in Canada. This particular hotel is rather small with a little over sixty rooms. Price was it is on the higher side of hotels and is listed as a boutique hotel. All of the rooms in Mt. Rundle are different as far as accommodations and design which could be considered as adding to the hotel’s character. Because there are numerous sources of accommodation and places to stay in this tourist city, Mt. Rundle does not have a monopoly
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