CASE STUDY ANALYSIS OF P&G: SK-II GLOBALIZATION PROJECT FOR: Professor Howard Kupferman Written by: Andres Torres Procter and Gamble Case Study Analysis Actors: 1. Alan Lafley: Head of P&G Beauty Care GBU 2. Paolo de Cesare: President of Max Factor Japan 3. Durk Jager: P&G CEO 4. GLT: Global Leadership Team (made up of business GM’s of crucial MDO’s, people from R&D, consumer research, product supply, HR, and finance). Chaired by Lafley. INTRO: In this
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SEGMENTS Company Profile Johnson & Johnson- A most comprehensive health-care firms in the world and most diversified. J&J manufactures health care products for consumer & personal care, pharmaceutical, medical devices and diagnostics markets. It is operating its firms in 57 countries and nearly 200 companies around the world. J&J generates nearly half of its revenues from outside US; through its operating networks and marketing organizations that sells products in 175 countries. (Web
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A complete understanding of mental models is essential in comprehending the concepts and ideas discussed in Krietner chapters 3 and 4. Mental models help individuals have a specific understanding of reality in relation to specific situations. With the different social, political and economic situations that dominate the world of management it is easy for individuals to develop their own mental models to help them cope with different situations. For example, when discussing political situations
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policies affecting them in place and the on-going globalization might have effects on them as well. Globalization Globalization is an issue that will positively affect eBay’s business. They will be able to expand internationally and find new markets. Government Policies Some government policies in favor and against interests might be introduced. When looking in the past though, national governments have left e-commerce alone. Regulatory bodies and processes Regulations could be passed
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time and we shared responsibilities equally. No one person was responsible for any more or less than any one else. Our company kept a basic strategy, we marketed two different products, one product for each of the different markets. We planned to make more of the low-end market product because there was more of a demand for it. Initially, we chose to produce more of the low-end product than we thought we would be able to sell, because we thought it would be better to have some left in inventory, than
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Badges of trade In 1955, the raoyal commission on taxation (uk), provided six indicator or badges of trading. If we could pin anyone or more of these badges to a particular transaction then we could estalisj the existence of business/trade. Let us consider the six badges identified by the royal commission: a. The subject matter of realization The nature of the asset that is dealt with may indicate the fact that there is trading. If an asset that is acquired does not yield to the owner income,
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The Market Company’s Market Angie’s List is located in all 50 states in the United States and several markets in Canada. Though they are located in every state but they are not in every market within those states. Many states are missing some key markets but that would be a potential growth opportunity for them in the near future. Even in the current markets, Angie’s List can still improve their overall market share. Though there is not a true competitor to Angie’s List, there is still market penetration
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awareness of best practices in health and hygiene. • They are also studying the consumption habits of the rural people. • The factories that HUL continued establishing in less-developed regions of the country have been engaged in developing rural market in adjacent villages. • These factory-centered activities mainly focus on training farmers, animal husbandry, generating alternative
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chosen to enter Brazil because of it sharing a border with Argentina. There was little geographic distance 3. With Brazil’s large population, Arcor had access to the economic benefit of a larger market 4. Arcor entered the US in 1993, since consumers accounted for one third of the global confectionary market. Again, there was economic benefit for Arcor. 2. Based on the AAA strategies, develop at least 2 different strategies for Pagani in 2002 in order to further develop ARCOR’s business strategy
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Gene Fiordeliso Case Study: Cisco Systems The Cisco Company found itself in a hierarchical company structure system the prevented them to move quickly into new markets. This also prevented the company to introduce new product in a timely fashion and reduce some of the extensive yearly losses. CEO John chamber found a way to break down the traditional SOP and put the company on a fast track to decision making (Kreitner & Kinicki, 2009). The observational artifacts with Cisco were the restructure
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