Decisions I: M-Coupon Why are m-coupons better than traditional paper coupons? M-coupons are superior to paper coupons in several ways. M-coupons are easily accessible and can be obtained and used at any time. You don’t have to worry about leaving your paper coupon at home and missing out on a deal. You can store the coupon to your phone and save the time that you would normally use clipping paper coupons. Using m-coupons is also environmentally friendly; by eliminating printing the coupons you are
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stated in the business dilemma, m-coupons have higher redemption rates than either paper or e-coupons because they are not forgotten. Very few people leave their cell phones at home when they leave the house. Therefore, it is virtually impossible to leave your coupon home. In addition to being easier to redeem, they are also substantially cheaper to send than traditional coupons for the company. The average paper coupon can cost anywhere from 0.25 to 0.40 per mailed coupon. Based on the price point
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public or private network…business can benefit from today’s modern network infrastructures that provide reliable global reach to employees and customers (Baltzan & Phillips 2007). Mobile marketing is very important because of millions of people around the world exchanging text message or use multi-media service to each other. By utilizing the popularity of text message or mobile coupon, we can convince mobile user customers to switch to our product. The café needs to use mobile technology to
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The Broadway Café Huey Dunomes Strayer University Information Systems for Decision Making CIS 500 The wireless technologies that underlie m-commerce may raise privacy issues. These include the increased ability to collect individualized and personal information, the ability to track visits to wireless websites, and the ability to collect locational information about consumers (ACCC, 2009). The café could benefit from collecting and tracking response rates of m-coupons seeing that it generates
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Running head: THE BROADWAY CAFE The Broadway Cafe Ursula Wallace Strayer University Information Systems for Decision Making CIS 500 Dr. Jim Dollens The Broadway Café Introduction The Broadway Café is a family inherited coffee shop located in Atlanta, Georgia. The business specializes in coffees, teas, a full service bakery, and homemade sandwiches, soups, and salads. It was once a hotspot for many years but for the past five years the business has been declining
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Running head: THE BROADWAY CAFE The Broadway Cafe Ursula Wallace Strayer University Information Systems for Decision Making CIS 500 Dr. Jim Dollens The Broadway Café Introduction The Broadway Café is a family inherited coffee shop located in Atlanta, Georgia. The business specializes in coffees, teas, a full service bakery, and homemade sandwiches, soups, and salads. It was once a hotspot for many years but for the past five years the business has been declining. Although Mr
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The Broadway Café February 14, 2010 Abstract…………………………………………………………………………..3 Competitive Advantage…………………………………………………………4 E-Business……………………………………………………………………….5 Networks, Telecommunications, and Wireless Computing………………....7 Customer Relationship Management………………………………………….9 Systems Development Life Cycle………………………………………………10 References………………………………………………………………………..12 Abstract My grandfather first opened The Broadway Cafe in 1952 and it was a local hotspot for many years. Unfortunately
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more computers and establishing standards, or protocols, so that they can work together. Telecommunication systems and networks are traditionally complicated and historically ineffi cient. However, businesses can benefi t from today’s modern network infrastructures that provide reliable global reach to employees and customers. Businesses around the world are moving to network infrastructure solutions that allow greater choice in how they go to market—solutions with global reach. These alternatives include
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Running header: THE BROADWAY CAFE Lloyd Wayne Murphy Reengineering: The Broadway Café Strayer University Professor Eve Yeates WINTER CIS 500 March 10, 2012 Abstract A customary coffee lovers rendezvous in the heart of academia stands The Broadway Café arose established in 1952, by my grandfather neighboring the open campus of the University of Texas (UT), Austin, Texas, and my grandfather in his last will and testament rendered the ownership of café as a bequest to me upon his
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The Broadway Café Final Project Abstract I inherited my grandfather’s coffee shop “The Broadway Café “ which is a family business coffee shop located in Atlanta, Georgia. Our business specializes in coffees, teas, full service bakery, and homemade sandwiches, soups, and salads. It was once a hotspot for many years but for the past five years the business has been declining, due to using the old fashion method, and not using the most up to date technology to stay in today’s era with it’s other
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