Neil Ritson Strategic Management Download free ebooks at bookboon.com 2 Strategic Management Strategic Management © 2011 Neil Ritson & Ventus Publishing ApS ISBN 978-87-7681-417-5 Download free ebooks at bookboon.com 3 Strategic Management Contents 1 Introduction 7 2 The Basis of Strategy: Structure 8 2.1 Introduction –definition ‘Structure’ is the allocation and control of work tasks 8 2.2 Functional Structure 8 2.3 Divisional
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allies, as well as China, India, and Latin America, opened their closed markets to foreign investment in a cascading fashion. Although this significant economic and social transformation has offered vast new growth opportunities for multinational corporations (MNCs), its promise has yet to be realized. First, the prospect of millions of “middle-class” consumers in developing countries, clamoring for products from MNCs, was wildly oversold. To make matters worse, the Asian and Latin American financial
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Marketing Chapter 1: Defining Marketing for the 21st Century * Marketing plays a key role in addressing challenges such as helping firms to prosper financially and survive in the face of an unforgiving economic environment * The broader importance of marketing extends to society as a whole => it helps introduce and gain acceptance of new products that have eased/enriched people’s lives * Good marketers seek new ways to satisfy their customers and beat their competition => if they
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organizations also use marketing plans to guide their fund-raising and outreach efforts. Even government agencies develop marketing plans for initiatives such as building public awareness of proper nutrition and stimulating area tourism. The Purpose and Content of a Marketing Plan Unlike a business plan, which offers a broad overview of the entire organization’s mission, objectives, strategy, and resource allocation, a marketing plan has a more limited scope. It serves to document how the organization’s
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Economics assumes that people are rational * How a decision maker SHOULD decisions (normative) * Considers all the alternatives and potential results of each, then selects alternative with the best return Administrative model: describes how managers actually make decisions in complex situations rather that dictating how they should make decisions according to theoretical ideal * Designed by Herbert A. Simon to challenge the classical model * How a decision maker actually makes a decision
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and morale of lower level managers by satisfying their needs for independence, participation and status. * Decision making is quicker. * It facilitates growth and diversification. As each product division is given sufficient autonomy for innovation and creativity. * It gives opportunity to subordinates to exercise their own judgment. They develop managerial skills which will be useful to the organisation in the longer run. * Decentralisation requires wider span of control and fewer
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Strategic Management Section A: Objective Type (30 marks) •This section consists of multiple choice questions & Short notes type questions. •Answer all the questions. •Part one questions carry 1 mark each & Part two questions carry 5 marks each. Part One: Multiple choices: 1. A plan of action designed to achieve a particular goal is: b. Strategy 2. It is important to develop mission statement for: a. Allocating organizational resources 3. The five forces model was developed
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1. INTRODUCTION This report is to analyze the global issues related to a Malaysian based company, Power Root Berhad. PESTEL analysis, marketing mix (4 P’s) and other conceptual frameworks are utilized to analyze and explain Power Root’s expansion strategy or international business activities. 2. COMPANY DESCRIPTION Power Root was incorporated in 2006 and is based in Malaysia and is a company listed on the Main Market of Bursa Malaysia Securities Berhad. Power Root is a market leader in premium
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* Also management and organization capabilities = “economies of scope” * You don’t need to diversify to achieve “economies of scope”, you can license 1. ex: - Pepsi selling Starbucks Frappachino * Deciding which way to achieve “economies of scope” is a debate about market contracts (legal documents and watching partner not exploit) vs. internalization (running a diversified company) * If a resource can be licensed out close to real value, do it. *
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information including email, phone, SMS messaging, Internet and intranet-based applications. The maker of the BlackBerry Smartphone, Research In Motion Ltd. (RIM) is facing a rather hard situation from an investor to change its leadership to improve the management. External Environment Economic: The economic factors plays a key role in the smart phone industry as the demand is fairly elastic and it is mostly based on consumer income but the recent economic downturn has had an impact as people are not willing
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