Samsung 3D-Television A strategic plan for a technological innovation FROM: Peter Fischer Erik Froode Alexander Johansson TO: Anu Wadhwa Lausanne, 2010-10-16 Table of content Samsung 3D-Television............................................................................................................................ 1 1. Background of the innovation ........................................................................................................ 3 1.3 1.3 1.4 The background
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Price 10 9. Promotion 11 9.1. Advertising 11 9.2. Exhibition 12 9.3. Sales promotion 12 10. Implementation 12 11. Marketing control 13 Reference 15 1. Introduction Unique Co. Ltd., a Japan based company, is a multinational corporation that mainly creates consumer electronics, accompanied with computer software and commercial servers. William Zhu, chairman of the board, established Unique Company on June 1, 1990, in Japan, with the release of the U-KEY1. The period of about 20
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that uses inputs to produce goods and/or services Inputs: resources used in the production process Outputs/products include: Goods: physical, tangible products Services: intangible products Exist to satisfy the needs (basic necessities) or wants (desires) of people, organizations and governments Important to have clearly defined functions/processes Ex. human resources, production, marketing and finance Customers: people/organizations that buy the product Consumers: those who use the
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Brand Management (MKT624) VU Lesson 1 UNDERSTANDING BRANDS – INTRODUCTION Brand management as one of the marketing functions has been around for as long as we have known professional marketing. But, it has been a part of the traditional marketing approach in which many functions of today’s brand management were performed in a spread out fashion by the marketing manager and a combination of his team members like the sales manager, the advertising and communications manager, and the marketing
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Initiative 6 Impact of Business Excellence Journey 12 Case Studies 15 Conrad Centennial Singapore (Conrad) 21 Qian Hu Corporation Ltd 27 Singapore Technologies Engineering Ltd 33 Teckwah Industrial Corporation Ltd 39 TNT Express Worldwide (S) Pte Ltd 45 Housing & Development Board (HDB) BE BE FOREWORD The business excellence initiative helps organisations strengthen their management systems and processes for higher productivity and growth. There has been a growing number of organisations embarking
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to fail / Clayton M. Christensen. p. cm. — (The management of innovation and change series) Includes index. ISBN 0-87584-585-1 (alk. paper) 1. Creative ability in business. 2. Industrial management. 3. Customer services. 4. Success in business. I. Title. II. Series. HD53.C49 1997 658—DC20 96-10894 CIP ISBN 0-87584-585-1 (Microsoft Reader edition) 3 Contents In Gratitude Introduction PART ONE: WHY GREAT COMPANIES CAN FAIL 1 How Can Great Firms Fail? Insights from the Hard Disk
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Analysis 9 PESTEL 10 Political 10 Economical 10 Social 10 Technological 10 Ecological 10 Legal 10 Porter's 5 Competitive Forces 12 Mc Kinsey matrix 14 Internal Analysis 16 Value chain 17 Infrastructure 17 Human resource management 17 Technology development 18 Procurement 19 Operations 20 Outbound logistics 21 Marketing and sales 21 Service 22 Swatch in deep: Marketing Mix 23 SWOT Analysis 26 Competitors Analysis 29 Festina 30 Casio 31 Seiko 33 Rolex
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Riordan from achieving more revenue and accomplishing specific monetary goals by 2013, this new strategic plan in developed. Team B recognizes the dilemma, found an objective, explored options, and recognizes the ideal solutions. The issue is how to bridge the performance gap with a purpose to increase revenue from $40 million to $50 million by 2013 (Apollo Group, Inc., 2006). Through a SWOT analysis and further research, Team B realizes that there are options available to overcome and take
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REVISED EDITION The Jossey-Bass Business & Management Series Cameron.ffirs 10/11/05 1:46 PM Page i Diagnosing and Changing Organizational Culture Cameron.ffirs 10/11/05 1:46 PM Page ii Kim S. Cameron Robert E. Quinn Cameron.ffirs 10/11/05 1:46 PM Page iii Diagnosing and Changing Organizational Culture Based on the Competing Values Framework REVISED EDITION The Jossey-Bass Business & Management Series Cameron.ffirs 10/11/05 1:46
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responsible. Thanks all. Bill Torbert, Professor Emeritus of Leadership at the Carroll School of Management at Boston College Chelsea Pollen, Recruiting Specialist, Google Chuck Palus, Manager of the Connected Leadership Project, Center for Creative Leadership Craig Van Dugteren, Senior Project Manager, Learning & Development, Victoria Police, Australia David Altman, Executive Vice President, Research, Innovation & Product Development, Center for Creative
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