No.1 Paper Code : BBA-203 Paper Title : Marketing Management Q.1.1 What do you understand by Marketing ? A.1.1 Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer. *********
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to help them win. However, some manufacturers are not only adopting 3D modeling technology, but excelling at hitting their product development targets at the same time. How is it possible? Interestingly enough, it’s actually quite simple. Key Business Value Findings • Best in class manufacturers their hit revenue, cost, launch date, and quality targets for 84% or more of their products. • Best in class performers typically produce 1.4 fewer prototypes than average performers. • Best in class
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Paper: November 2006 Innovation: Basic Concepts and Models By S. N. Nasirpourosgoei and A-M Coles For many firms the development of new products is a major business activity, although Ettlie (2006) points out that many new products are merely copies or imitations of existing ones. The study of innovation is concerned with identifying how firms use their existing knowledge and technical resources to develop goods, processes and services that are significantly novel. Innovation is often seen as a
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After the 1949 establishment of the People's Republic of China, this factory was then taken over and turned into a state-owned enterprise. Haier had been founded as Qingdao Refrigerator Co. in 1984. With China opening up to world markets, foreign corporations began searching for partnerships in China. One
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Journal of Engineering and Technology Management, 8 ( 1991 ) 67-83 Elsevier Towards a new theory of innovation management: A case study comparing Canon, Inc. and Apple Computer, Inc. Ikujiro Nonaka Institute of Business Research, Hitotsuhashi University, Kunitachi, Tokyo, Japan Martin Kenney Department of Applied Behavioral Sciences, University of California, Davis, CA 95616, USA Abstract This paper argues that innovation can be best understood as an information process which is then concretized
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.................................................................................. II List of Abbreviatons ........................................................................................................ III 1 Strategic Management Tools & Processes ............................................................... 1 1.1 Introduction ................................................................................................... 1 1.2 Question 1 ....
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Fundamentals of Human Resource Management, 4th edition Chapter One: Managing Human Resources [pic] Welcome to your guide to teaching Chapter One, Managing Human Resources! This guide will provide you with a chapter summary, learning objectives, lecture outlines, solutions to in-chapter case questions, suggested use of internet exercises and self-assessments from the online learning center, video resource notes and discussion questions, and suggested uses for the PowerPoint slides contained
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Identify the industry’s strategy 4) Develop assets & skills on the strategy 5) Using the firm’s strengths in the strategy Conclusion: The I/O model of AAR challenges firms to locate the most attractive industry in which to complete because of the four assumptions. 2. Resource based model Introduction: Explain the unique internal resources & capabilities of a firm 1) Acquire different resources & develop unique capabilities 2) Resources are not mobile across firms 3) The unique resources
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Background 3 1. Reflection 4 1.1 Holding Company Structure 4 1.3 BCG Integration 5 2.3 Capital Market Structure as source of diversification 6 2.4 Corporate Value Framework 7 3-Products are Sold and not bought 8 3.1 Product Lifecycle Management 8 3.2 Balance Score Card to evaluate the performance 8 4- Where did the company go wrong? 10 5- Current organizational structure 10 6 The Influence of Technology 14 7. Cost reduction Increased Quality 15 7.1 Maximizing the Boston Matrix
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Background Cost management information consists of financial information about costs and revenues, and nonfinancial information about customer retention, productivity, quality, and other key success factors for the organization. Cost management is the development and use of cost management information. A strategic understanding of cost management is so important that many senior financial managers are coming back to school to learn more about strategy, competitive analysis, and new cost management techniques
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