• transacting – operational needs • management and control needs • planning, transformation, and innovation needs From this perspective, consider the following questions for each case study: 1. What information is critical at each level of operations? 2. How is this information collected/created? 3. What role(s) does either data-driven decision making (DSS systems) or knowledge management (KMS systems) play in each of these scenarios? 4. What
Words: 3047 - Pages: 13
An executive summary for managers and executive readers can be found at the end of this article The effects of brand associations on consumer response A. Belen del Rõo   Facultad de Ciencias Economicas, University of Oviedo, Spain Rodolfo Vazquez  Võctor Iglesias  Facultad de Ciencias Economicas, University of Oviedo, Spain Facultad de Ciencias Economicas, University of Oviedo, Spain Keywords Brand image, Brand equity, Consumer attitudes Abstract This paper studies the dimensions of
Words: 7837 - Pages: 32
387 From supply chains to value chains: A spotlight on CSR Malika Bhandarkar and Tarcisio Alvarez-Rivero* 1. Introduction Corporate social responsibility (CSR)1 has become a hot topic in boardrooms across the world. Changes in corporate value systems are being driven by pressures from different actors, including governments, consumers, non-governmental organizations (NGOs) and institutional investors (diagram 1). Multinational corporations (MNCs) have operations spread across the globe
Words: 8922 - Pages: 36
for superior company performance. To perform at such a level consistently, a firm often has to nurture an evolving system of competitive advantages to carry it through competition and over time. What are the various possible types of such advantages? How can a firm systematically analyze the multiple advantages it could possess and use them to achieve and maintain superior performance? Building on research in strategic management, answers to these questions and others can contribute to managers' knowledge
Words: 8624 - Pages: 35
com/journalsReprints.nav Permissions: http://www.sagepub.com/journalsPermissions.nav Citations (this article cites 30 articles hosted on the SAGE Journals Online and HighWire Press platforms): http://crs.sagepub.com/cgi/content/refs/34/1/51 Downloaded from http://crs.sagepub.com at LA TROBE UNIVERSITY on April 21, 2008 © 2008 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution. Critical Sociology 34(1) 51-79 http://crs.sagepub.com Corporate Social Responsibility:
Words: 15218 - Pages: 61
Strategic Management Strategic Management Philip Sadler First published in 1993, authors James C Craig and Robert M Grant Second edition published in Great Britain and the United States in 2003 by Kogan Page Limited, author Philip Sadler Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with
Words: 83267 - Pages: 334
CHAPTER 2 Strategy, Operations, and Global Competitiveness 2: Strategy, Operations, and Global Competitiveness Global Competition Strategy Formulation and Implementation Global Trends International Markets and Products Formulating the Business Strategy Strategic Frameworks Focus Critical Value Factors Quality, Functionality and Customization Core Capabilities The Sand Cone Model Quality Market Evolution Outsourcing and Offshoring Performance
Words: 22833 - Pages: 92
incremental operational improvements. But we are beginning to see an interesting new trend – businesses using sustainability as a tactic for long-term offense, rather than just short-term defence. Despite the uncertain economic outlook, leading international companies across diverse sectors are investing heavily in sustainable products and services. Others are making cross-industry partnerships to develop next generation products such as the elusive mass market electric car. Some are even enhancing
Words: 5144 - Pages: 21
such as Volkswagen. U.S.based Intel, the world’s largest chip maker, competes with South Korea’s Samsung. In the global cell phone market, Nokia (Finland), Ericsson (Sweden), Motorola (United C States), and Samsung are key players. Appliances from Whirlpool and Electrolux compete for precious retail space with products manufactured and marketed by China’s Haier Group and LG of South Korea. Now consider a second proposition: We live in a world in which markets are local. In China, for example
Words: 23905 - Pages: 96
4.1 MARKETING The concept of marketing has evolved from a simple exchange transaction to a complex and complicated one, involving a number of interconnected and interrelated variables. The earlier definitions of marketing emphasized the flow of goods from the seller to the buyer. In
Words: 6226 - Pages: 25
