Nike footwear Nike footwear Supply chain analysis report Supply chain analysis report RMIT International University Vietnam Bachelor of Commerce Program Subject Code: | ACCT2118 | Subject Name: | INDUSTRY PROJECT | Location & Campus (SGS or HN) where you study: | RMIT Vietnam (Hanoi Campus) | Title of Assignment:(In the form of a question) | Intro to logistic – Nike – Group 2 | File(s) Submitted: | 1 | Team Name | Group 1 | Student names: | Nguyen Tuan Thanh – S3393110Tran
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Exhibit 1: PESTEL Analysis A PESTEL Analysis targets the components of strategic significance in the macro-environment and measure market potential for success or failure. From this case, we identify the analysis as follows: Factor | Trend | EvaluationO = OpportunityT = Threat | Impact1 = Low5 = High | Political | FDI Policies | T | 2 | Economic | - Increase in price of raw materials and resources- Growth of income- Chinese labor cost increasing | TOT | 553 | Social | - Consumers seek quality-
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MEDIA EDUCATION FOUNDATION STUDY GUIDE NO LOGO BRANDS, GLOBALIZATION, RESISTANCE WRITTEN BY JEREMY EARP & DANIELLE DEVEREAUX Challenging media CONTENTS NO LOGO BRANDS, GLOBALIZATION, RESISTANCE NOTE TO TEACHERS.............................................................................................................................................................................pg. 03 THE MEDIA LITERACY CIRCLE OF EMPOWERMENT........................................................
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- How do you begin? - Which markets should be entered first? - What would be the optimal mode of entry? - How rapidly should you expand globally? Predictions:- We are living in a world where all the major business functions in the value chain are highly globalized and deeply integrated. According to McKinsey and Company, 80 percent of the world’s GDP will be sold across international borders by 2027, compared to about 20 percent in 2001. Multinational business activity will grow from approximately
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BUSA 488 Creating and Managing Transnational Organizations Professor Thad Barnowe Spring 2009 February 18, 2009 Many companies today, in this growing world market, cannot be successful with out considering the benefits that could be gained by expanding their business, or part of their business, to other countries. As Bartlett, Ghoshal, and Beamish mention in the text there are three macro forces that drive, constrain, and shape the industries in which companies will compete globally. (2008).
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Assignment Name : HND IN MARKETING PRINCIPLES Student Name : IGOR Student ID : XXXXX Semester : XXXXX CONTENTS PAGE Introduction 02 A Brief Overview of Nike, Inc. 02 A Brief History 02 Section LO1 - Process of marketing 03 Elements of marketing process 03 Costs and benefits of marketing 04 Section LO2 - Segmenting, Targeting and Positioning 05 Macro and Micro environments factors that influence marketing 05 Segmenting strategies 05 Targeting strategy 06 Buyers’ behaviour
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coordinating all these activities from a home base. Globalization also involves the growing importance of international organizations, especially the World Trade Organization. Nike, Inc. is a company that has come to symbolize both the benefits and the risks inherent in globalization regarding the various difficulties and complexities companies face as they seek to balance both company performance and good corporate citizenship in today’s global world. Ethical Issues Resulting From Globalization The athletic
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utilize the international market for their benefit but none of them have been as successful as NIKE, Inc. It all started with two men, two men with a passion for track and field and the desire to innovate running shoes. Bill Bowerman, a track and field coach at Oregon University, and Phil Knight, a track and field athlete at Oregon University, teamed together to form “Blue Ribbon Sports” in 1964 which later became “Nike” in 1971. Since they began, they have expanded their products from solely running
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Program with the generous support of THE FUTURE OF FASHION: SUSTAINABILITY THROUGH THE LENS OF THE FASHION INDUSTRY* By: Jennifer Johnson & Gina Wu Companies across all industries are facing the challenges of business sustainability, debating how best to address these risky issues while also embracing their opportunities for competitive advantage. This Teaching Module uses the context of the fashion industry to discuss topics that are shaping the future of all industries. These topics include
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determine the size of the opportunity? 2. Why do companies tend to thrive in global markets when their country of origin enjoys a comparative advantage in their industry? 3. Explain how to calculate the balance of trade. How does the growing United States trade deficit impact the economy? Why? 4. Explain the meaning of “strong” currency and “weak” currency. What are the advantages and disadvantages of each? 5. Why is outsourcing such
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