economics crisis, businesses in Vietnam have become stagnate. Many enterprises become struggle to reduce the budget for marketing campaign which will cause different for company to build their brand name. Thank for the development of technology and Internet that open a new effective way for enterprises, which is e marketing. Currently, Vietnam has a prime economic situation for developing and expanding e marketing. Vietnam economy and e-marketing From the beginning of 2012, there were good scenes
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Introduction The role of leaders in the development of human society was traditionally extremely important. It is an undeniable fact that successful leaders contributed to the general progress of society even though not all of their actions were good. Nevertheless, regardless the actions of a leader, he/she stimulates his surrounding to certain actions or even counter-actions which inevitably lead the group or the entire society to progress. At the same time, it is necessary to underline that the
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In the past, the pursuit of knowledge was limited to those who can afford it. Sir Isaac Newton was the son of a prosperous plantation owner and Charles Darwin’s father was a wealthy society doctor and financier. When being able to feed one’s family becomes a daily struggle, spending extra money to send someone to school tends to fall short on most people’s priority list. But as technology improves, the cost of food also drops, allowing people to focus on more than just what the next meal would be
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What do Internet metaphors reveal about the perception of the Internet? 1 Denis L. Jamet, University of Lyon (Jean Moulin – Lyon 3) (denis.jamet@univ-lyon3.fr) Abstract The objective of this article is to throw light on what Internet metaphors – i.e. the metaphors used every day by English and French native speakers – reveal about their perception of the Internet. Within the framework of cognitive linguists such as Lakoff & Johnson, Sweetser, Turner, etc., I will analyze Internet metaphors
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caused by the variations in interpretations. The culture differences and norms among countries, which greatly influence the public’s perception, significantly affect the interpretation of privacy. It is evident, nowadays, that advancement in technology is faster than what was expected. It can also be observed that the technologies invented have contributed substantial improvements in the society as this made the lives of the people easier and better. However, it cannot be denied that it has a negative
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self-motivated and potentially very exciting one. However, what it actually means, and how it benefits for the business. Marketing “ is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, services to create exchange that satisfies individual and organizational goals”(AMA,1985). The marketing includes all these things including own experiences that influence and encourage customer’s attitudes to organizations and the product packages on offer
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with reference to effects theory As the development of economy and technology, there are many diverse forms of media in the digitized twenty-first century, including TV, radio, newspapers, and the Internet. Especially the television plays such a significant role in the lives of modern citizens nowadays. However, it may cause some negative aspects such as the television violence because children who watch violent television shows are more likely to commit crimes than those who do not (Marc, 2001)
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technology that it has become norm in even the most economically disadvantaged schools. She also stated that controversy exist about some students having access too much information. Some internet sites are not monitored by educational sources. Students who have not been taught the proper way to research on the internet might make a research hypothesis based on a website whose information is untrustworthy. Educators should be cautious and explain exactly what their expectations to their students are.
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so, wouldn’t be the use of CSR be more a marketing instrument than a way of improving the world? 2. Explaining CSR Corporate Social Responsibility is basically one aspect of the appropriate and needed role companies play in todays` society. The European Commission for Corporate Social Responsibility provides us with the following definition of CSR: "A concept whereby companies integrate social and
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are seen as the part of society that is most likely to engage in a process of Cultural borrowing that is disruptive of the reproduction of traditional cultural practices, from modes of dress to language, aesthetics and ideologies. From Japanese punk to Australian hip hop, youth subcultures are seen as being implicitly rebellious, born as much from a desire to reject the generation that went before them, as from an identification with what they have become. Exactly how accurate this widespread
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