importantly, it had the wrong products. Oticon manufactured the standard ‘behind the ear’ hearing aids but customers increasingly preferred the ‘in the ear’ variety. Also, Oticon was strong in analogue technology, whilst the market and its customers were moving towards digital technology. In addition, though the company was strong in the state‐ subsidised markets of Scandinavia and Northern Europe, it was weak in the more buoyant markets of America and the Far East. This
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NIMS UNIVERSITY RAJASTHAN, JAIPUR JANUARY 2015 (TERM 1) Master of Business Administration (Marketing Management) 2nd Year Services Marketing Maximum Marks: 70 Duration: 03 Hours Instructions: 1. This paper is divided into 3 sections – A, B and C. 2. Section A consists of 10 questions of 1 mark each. All questions in Section A are compulsory. 3. Section B consists of 7 questions of 3 marks each. You must attempt ANY FIVE questions. 4. Section C consists of 5 questions of 15 marks
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strategies for service businesses. It integrates existing, separate frameworks on globalization and on service businesses, analyzes how the distinctive characteristics of service businesses affect globalization and which do not. It then applies the new framework to numerous industry and company examples, with particular emphasis on the role of information technology. Full Text How do the distinctive characteristics of service businesses affect globalization and the use of global strategy? This is a crucial
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processes. This blueprint also provides the basis for selecting and operating supporting information systems, which are fundamental for supply chains to function. The architecture must map out how the entire supply chain will operate, not only during normal conditions but also in the event of an unanticipated disruption. The best process architectures are flexible, reliable, and adaptable to changes in the business environment. Most important, the best process architectures support a company’s basis
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System Executive Summary In 1992, Riordan Manufacturing Inc., implemented and established human resource information system (HRIS), which was included as part of a financial package. The HRIS package included functions such as maintaining personnel information, pay rate and tax information, hire and seniority dates, vacation leave for non-exempt employees, and organizational information. However, certain areas of the HRIS could be improved upon and developed. One area that needs improvement is
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Chapter 1 1. How are information systems transforming business and what is their relationship to globalization? E-mail, online conferencing, and cell phones have become essential tools for conducting business. Information systems are the foundation of fast-paced supply chains. The Internet allows many businesses to buy, sell, advertise, and solicit customer feedback online. Organizations are trying to become more competitive and efficient by digitally enabling their core business processes and
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7 3- Discussion and Analysis: 9 3.1 – How is technical support and Decision support linked together? 9 3.2 – Technical Support and Decision Support Systems 9 4 - DSS implementation: 11 4.1.- Implementation Strategies 11 4.1.1.- Divide the project into manageable pieces 11 4.1.2.- Keep the solution simple 11 4.1.3.- Develop a satisfactory support base 11 4.1.4.- Meet user needs and institutionalize system 12 4.2 - A real-life case on how a company implemented and integrated a decision
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1. Collecting and storing data 2. Providing information for decisions 3. Safeguarding assets Value Chain Activities 1. Inbound Logistics------ receiving and storage 2. Operations -------------- manufacturing and repackaging 3. Outbound Logistics---- distribution shipping 4. Marketing & Sales------ advertising, selling 5. Service-------------------- repair, maintenance Characteristic of Useful Information 1. Relevant 2. Reliable 3. Timely
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1 7 8 12 18 22 27 31 35 39 45 51 57 61 66 70 76 81 85 90 95 101 Service operations management Operations strategy Operations performance objectives Operations process types Layout design Long-term capacity planning Facility location Process technologies Designing products and
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Abstract The paper examines the key factors influencing the adoption of e-business technology by SMEs. To this end, the paper draws on a range of literatures on the diffusion of new information and communication technologies (ICTs), many of which have hitherto been treated as separate. The reasons for this are two-fold. First, e-business technologies are the latest in a line of new ICT technologies. When exploited successfully, ICTs have increased firm competitiveness either by raising the
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