How Is International Marketing Research Different From Domestic Marketing Research

Page 37 of 50 - About 500 Essays
  • Premium Essay

    Tanishq Case Study

    Market Segmentation is a term of Marketing theory which simply implies grouping or aggregation of the entire consumer base consisting of existing and potential buyers into groups. Segments of unique sub groups of people with common tastes and preferences within a larger customer population is identified. This aggregation is done on the basis of some defined criteria. By doing so a company can develop different products that would cater to different needs of different consumers in a better manner. Company

    Words: 968 - Pages: 4

  • Premium Essay

    Telecommunication

    AMERICAN INTERNATIONAL UNIVERSITY - BANGLADESH “An analysis of Factors Influencing the Telecommunication Industry Growth in Bangladesh” A case study of Bangladesh Author: Abdullah Md. Areef AIUB ID: 10-93465-1 Course Instructor: Dr. A. F. M. Masum Rabbani AMERICAN INTERNATIONAL UNIVERSITY - BANGLADESH “An analysis of Factors Influencing the Telecommunication Industry Growth in Bangladesh” A case study of Bangladesh Author: Abdullah Md. Areef AIUB ID: 10-93465-1 Course Instructor:

    Words: 11596 - Pages: 47

  • Free Essay

    A Case Study on Shiseido and Nec Going Into Emergent Market

    important than ever in nowadays international businesses, they are increasingly making up a large share of many multinationals’ revenues and growths. Many multinationals believe their future success depends on how well they can master and win in these markets, they project share in their business based in emerging markets will increase 20-50% more in the next decade (Choudhary et. al., 2012). This study aims to reveal the motivations behind the multinationals and how multinationals succeed and fail

    Words: 2600 - Pages: 11

  • Free Essay

    The International Student Travel Market: Travelstyle, Motivations, and Activities

    THE INTERNATIONAL STUDENT TRAVEL MARKET: TRAVELSTYLE, MOTIVATIONS, AND ACTIVITIES GREG RICHARDS* and JULIE WILSON† *Fundació Interarts (Interarts Foundation) and Rovira i Virgili University, Tarragona, Spain †Department of Geography and History, Rovira i Virgili University, Tarragona, Spain Abstract: One sign of the growing interest in student travel both from the tourism industry and academic researchers is the global independent travel survey conducted by the International Student Travel

    Words: 6885 - Pages: 28

  • Premium Essay

    Carnival Cruise Industry

    particular, Carnival, has mastered the informal cruise for the mass market. Carnival offers numerous cruises that are inexpensive and exciting. Nevertheless, Carnival operates internationally with shipyards and ports all over the world. Being an international business, Carnival is affected by many global forces, both controllable and uncontrollable. In order to maintain the corporation’s success, Carnival must be aware of all global forces while operating internationally. Global Forces There are

    Words: 1490 - Pages: 6

  • Premium Essay

    Nokia in India

    NOKIA’S MARKETING STRATEGIES IN INDIA by Nikunj Daga 2006-2007 A dissertation presented in part consideration for the degree of MA in Marketing No portion of the work referred to in the dissertation has been submitted in support of an application of another degree or qualification of this or any other university or other institution of learning. 2 ACKNOWLEDGEMENT _________________________________________________________________________________________________ Writing a dissertation

    Words: 19506 - Pages: 79

  • Premium Essay

    Marketing in China

    Marketing in China Before the reforms, under the command economy, Chinese companies took order from the state in production and push the products through state-controlled distribution systems. They never had to advertise, to do consumer research, and to think about marketing strategies. For years, even after the opening and reforms, many Chinese still consider marketing western concept of a dubious practice, something that may be not valid or applicable in China. Marketing proves to be one of the

    Words: 20954 - Pages: 84

  • Premium Essay

    Sdsa

    Marketing in China Before the reforms, under the command economy, Chinese companies took order from the state in production and push the products through state-controlled distribution systems. They never had to advertise, to do consumer research, and to think about marketing strategies. For years, even after the opening and reforms, many Chinese still consider marketing western concept of a dubious practice, something that may be not valid or applicable in China. Marketing proves to be one of

    Words: 20954 - Pages: 84

  • Premium Essay

    Venture Capital

    IJBEMR                          Volume 2, Issue 7 (July, 2011)                ISSN 2229‐4848    The Journal of Sri Krishna Research & Educational Consortium INTERNATIONAL JOURNAL OF BUSINESS ECONOMICS AND MANAGEMENT RESEARCH Internationally Indexed & Listed Referred e-Journal    VENTURE CAPITAL IN INDIA D. P. WARNE*; PINKI INSAN** *Chaudhary Devi Lal University, Sirsa, Haryana-125055. **Shah Satnam Ji P.G. Girls College, Sirsa, Haryana- 125055.  ABSTRACT India is the largest democracy

    Words: 4814 - Pages: 20

  • Premium Essay

    Marketing Research

    Marketing Research: An Applied Orientation, 6e (Malhotra) Chapter 2 Defining the Marketing Research Problem and Developing an Approach 1) Problem definition is the most important step in the marketing research project. Answer: TRUE Diff: 1 Page Ref: 36 LO : 1 2) Better communication and more involvement in problem definition are the most frequently mentioned ways of improving the usefulness of research. Answer: TRUE Diff: 2 Page Ref: 37 LO : 2 3) The organizational status of the researcher

    Words: 4721 - Pages: 19

Page   1 34 35 36 37 38 39 40 41 50