In 2009, Live Nation announced they were merging with ticketmaster to “expand into a complimentary business” (Rapino, 2009). With the concentration growth strategy, Rapino is able to offer many products such as concert tickets, merchandise, videos, and albums when other companies only offer one or a couple of these products. Using the horizontal integration growth strategy Rapino is able to eliminate competition and keep profit inside the company. “The key to Live Nation’s growth strategy
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