LEADERSHIP IN A RAPIDLY CHANGING WORLD How business leaders are reframing success March 2012 Ashridge Business School http://www.ashridge.org.uk Produced on behalf of the United Nations Global Compact and Principles for Responsible Management Education for the Rio+20 Conference on Sustainable Development Lead Authors: Mathew Gitsham, Director, Centre for Business and Sustainability, Ashridge Jo Wackrill, Leadership Agenda Project Director, IBLF Supporting Authors: Graham Baxter, Senior
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Risks Market Imperfections Expanded Opportunity Set Goals for International Financial Management Globalization of the World Economy: Major Trends Emergence of Globalized Financial Markets Emergence of the Euro as a Global Currency Trade Liberalization and Economic Integration Privatization Multinational Corporations Summary MINI CASE: Nike and Sweatshop Labor APPENDIX 1A: Gains from Trade: The Theory of Comparative Advantage What’s
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Risks Market Imperfections Expanded Opportunity Set Goals for International Financial Management Globalization of the World Economy: Major Trends Emergence of Globalized Financial Markets Emergence of the Euro as a Global Currency Trade Liberalization and Economic Integration Privatization Multinational Corporations Summary MINI CASE: Nike and Sweatshop Labor APPENDIX 1A: Gains from Trade: The Theory of Comparative Advantage What’s
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The Big Idea hbr.org Scott D. Anthony is the managing director of Innosight Asia-Pacific and the author of The Little Black Book of Innovation (Harvard Business Review Press, 2012). The New Corporate Garage Illustration: otto steininger Where today’s most innovative—and world-changing—thinking is taking place by Scott D. Anthony Quick: List the big companies that have launched paradigm-shifting innovations in recent decades. There’s Apple—and, well, Apple. The popular perception is that most
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certain fruits Strengths 1. Being known as a friendly environmental company (Good Reputation) 2. Widely known brand (Majority of the market) 3. Seasonal Products (Innocent Big Knit) 4. Wide range of products Threats and weaknesses 1. Innocent can manage their threats and competitors by lowering their price of products as they higher than supermarkets using their own brands such as Tesco. Also during the recession they could make extra promotions to make it more affordable their consumers. 2. They
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people every day. Their main competitors are Nestlé, Procter & Gamble, L’Oréal, Danone. Unilever is publicly traded under the sign of UVLR. Unilever business is guided by righteousness and honesty through compliance with the various laws in relation with the operation of the business in different regions of the world. In addition, the company ensure that employees while with the company must live and enjoy a decent life, fun-working environment, personal and professional growth, social and
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forced to expand its product offerings into healthy foods and drinks due to an insurgent health and wellness in American culture. 1.3 PepsiCo’s Competitors PepsiCo’s top competitors consist of The Coca-Cola Company, Dr Pepper Snapple Group, and Nestle; additionally, because PepsiCo is a multinational company it must also compete with countless local snack and beverage companies across the globe. Coca-Cola has been viewed as PepsiCo’s main rival for around 100 years, and the competition between
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CHAPTER 1 INTRODUCTION TO GLOBAL MARKETING SUMMARY Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. A company that engages in global marketing focuses resources on global market opportunities and threats. Successful global marketers such as Nestle, Coca-Cola, and Honda use familiar marketing mix elements – the four
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carry both of the social network and mass media’s functions at the same time. It allows people to conduct their interaction such as exchanging information, sharing ideas, holding discussions, forwarding and watching video and music in a virtual environment. In short, social media nowadays are getting more diversified. It just like the example of radio and camera, stepping to a new era of technology has let us witness the combination of them into a smart phone. 1.0.2 Marketing Strategy Marketing
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analysisof foreign environments, development of international marketing strategies and the implementation of marketing programs across different nations and within nations. SUBJECT INTENDED LEARNING OUTCOMES (SILOS) Upon successful completion of this subject, you shouldbe: Aware of the different socio-cultural, economic, and geopolitical environments in which global marketing strategies and programs are formulated and implemented; Be able to examine global issues and describe
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