(Corresponding Author) Department of Management Sciences, Abbasia Campus, The Islamia University of Bahawalpur, Punjab, Pakistan. E-mail: zuabideen@gmail.com Salman Saleem Department of Business Administration, Federal Urdu University of Arts, Science & Technology, Islamabad, Pakistan. E-mail: salmankhan302@gmail.com Abstract Advertising is a form of communication intended to convince an audience (viewers, readers or listeners) to purchase or take some action upon products, information, or services etc
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multinational retailer that sells clothing, jeans, eyewear, and watches, designed to improve the ordinary lifestyle of people with flair of individualism. Maurice, Paul and Armand, the Marciano brothers, are the people that stand behind GUESS?’s success. They have guided every step of growth and development of the company. They grew up in southern France where they adopted a passionate appreciation of French style and design. The Marciano brothers were also inspired by an appreciation of the American West. GUESS
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In a high technology world that most retail has changed completely now, consumers are more empowered and well informed by digital connection than ever before. The modern Omni-channel shopper was always connected with mobile or internet. They can get the latest information, update about their choices, find the best deals and expects to receive purchase on their preferred time and place. Their journey cuts across different channel, including brick and mortal, online, mobile and social media that can
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conducting business. Multiple airlines have adopted various ways of branding themselves but the most common approach was adoption of corporate social responsibility. These companies feature more of giving back to the community and participating in activities entirely different from their main line of operation. This paper conducts an empirical and qualitative evaluation of eight major airlines in the air travel industry and their adoption of corporate social responsibility. The paper is mainly structured
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INTRODUCTION The role ICT play in the educational and learning environment cannot be over emphasized. The use of ICT in modern learning environment ranges from slice use of computers in practical aspects to an online learning experience which enhances and improves students’ intellectual and learning behavior. With the introduction of computers, the precursor of our modern-day ICT, and the promising potentials of computer-based instruction and learning, many researchers and funding agencies were
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1. Introduction Nokia, one of the international communication and information technology company in the world which found in Finland. Their main products are phone and portable IT equipment. It also provides Internet services, including applications, games, music, media and communications through its Ovi platform, and free digital map information. Nokia is the largest vendor of mobile in the world since 1998 to 2008. However, in this past 5 years, Nokia has suffered declining market share
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Vol.11(1) March 2009 Effect of online social networking on employee productivity A. Ferreira * Centre for Information and Knowledge Management University of Johannesburg Johannesburg , South Africa aferreira@uj.ac.za T. du Plessis Department of Information and Knowledge Management University of Johannesburg Johannesburg , South Africa tduplessis@uj.ac.za The popularity of social networking sites is relatively recent and the effect of online social networking (OSN) on employee productivity
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assignment is designed to develop learners’ ability to evaluate the elements of the macro environment and its relation to an organisation. Select an organisation which you are familiar with. Explain the elements of its macro environment and discuss how these element(s) affect your selected organisation. Recommend improvements that can be made by the organisation in managing the macro environment effectively. Criteria Description on the selected organisation Description on the general macro
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the 1998 act, which would prohibit the collection of information from children online, a lucrative practice that the social-networking behemoth clearly would not like to give up. Yet the FTC, though sharply criticized by an advertising industry unhappy with the proposed changes, says that current laws meant to shield children on the Internet have fallen way behind advancing technology. Entities, ranging from large corporations to obscure apps to roving data collectors, gather up children's personal
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preface about our problem, the relationship between extent of computer technology usage and study habit of students from Rogationist College and the its background. Introduction Nowadays, technology became an inseparable part of our lives. It now rules the life of an average student and in the field of education in any corner of the world. It has taken over the field of education. Its influence has been taken across the world in every possible way. According to Charlie S. (2012) “Computer has
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