Melinda Jensen Senior Managing Editor: Judy Leale Project Manager: Becca Richter Senior Operations Supervisor: Arnold Vila Creative Director: Jon Christiana Senior Art Director: Blair Brown Text and Cover Designer: Blair Brown Media Project Manager, Production: Lisa Rinaldi Media Project Manager, Editorial: Denise Vaughn Full-Service Project Management: S4Carlisle Publishing Services Composition: S4Carlisle Publishing Services Printer/Bindery: Courier/Kendalville Cover Printer: Courier/Kendalville Text
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Case of Tata Nano SWOT and PEST Analysis 3 4 6 Porter’s Five Forces Analysis Analysis of Consumer Behavior 11 14 Positioning Strategies 20 2 CHAPTER : 1 PREFACE The project aims at building a comprehensive understanding of how a company decides its marketing strategy and answer associated questions such as pricing, promotion and positioning of the product. Post launch, the effectiveness of the marketing strategy and performance of the product is also to be analyzed. The
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surgical technology can be used for a wide range of surgical procedures. There are multiple benefits from choosing this type of surgery, but can also cost more than laparoscopic. Robotic surgery has been discussed for over two decades. Over the last decade, it has increased in popularity and applicability. There are many economic concerns over the use of this technology such as the cost versus the applicable use. There are also concerns about the implications the use of this technology will have
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growing standards of the world and the existing concepts and complexities in political, economic and socio-cultural ideologies, man has always and continuously pondered over the aspects of his nature. Unity, equality, trade and commerce are at the forefront of man's complexities. With these thoughts in mind, man has moved through history trying to satisfy his desires in relation to others. The advent of the twenty-first century gave birth to the idea of making the world a single village, thus, globalization
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this problem, technology becomes an absolute must. In fact it can be used effectively in daily lives. The most essential contribution of technology to society is making the lives of people much easier and helping them achieve more what was previously impossible. The discovery of computers was the great function of modernity to make work easier, faster, and more precise for the humanity. Though technology may differ in various ways, but its uses are likely more advantageous. With technology, people find
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INTRODUCTION The world is becoming more and more urban. In the 1800’s, only 3 % of the world population lived in the cities. In the 1950’s, the percentage reached around 30 %. At the present time, it is more than 50 % of the population and the prediction indicates that probably two third of the world’s population will live in cities by the year 2030. Globally, the Cities represent 2 % of earth’s surface, but use 75 % of its resources. In consequence, mega cities are concerned by the 3 following
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CORPORATE SOCIAL RESPONSIBILITY IN BANGLADESH: PRACTICE AND PERPETUITY Promoting Safety, Enforcing Rights Corporate Social Responsibility in Bangladesh: Practice and Perpetuity Supported by Published by Promoting Safety, Enforcing Rights Corporate Social Responsibility in Bangladesh: Practice and Perpetuity Researcher Rumana Sobhan Porag Safety and Rights Society Published by Safety and Rights Society 14/23 Babor Road (4th floor) Block B, Mohamadput Dhaka 1207
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Marketing Promotes Product Awareness to the Public Getting the product or service recognized by the market is the primary goal of marketing. No business possibly ever thought of just letting the people find out about the business themselves, unless you have already established a reputation in the industry. But if you are a start-out company, the only means to be made known is to advertise and promote but the important thing is that product and company information is disseminated to the buying public.
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PRINCIPLES OF MANAGEMENT Table of Contents Ch# Title Page 1 Historical overview of Management ……………………………………………………… 1 2 Management and Managers ………………………………………………………………. 5 3 Managerial Roles in Organizations ……………………………………………………….. 7 4 Managerial Functions i.e. POLCA ………………………………………………………... 9 5 Managerial Levels and Skills ……………………………………………………………… 11 6 Management Ideas: Yesterday and Today ………………………………………………... 14 7 Classical View of Management (Scientific and Bureaucratic)………………………………
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threat- due to a healthier lifestyle McDonald’s as well as other fast food restaurants can lose many consumers. As an opportunity- as people are getting more and more busy due to their work, they do not have enough time to make meals at home, and they choose to eat at fast food restaurants. McDonald’s have good quality of service and promotions, which is also one of the reasons of successful marketing. The main strength is of course their huge brand they built up. On the other hand the strongest weakness
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