__ 23 March 2015 ProQuest Table of contents 1. Linkages between Brand Personality and Brand Loyalty: A Qualitative Study in an Emerging Market in the Indian Context............................................................................................................................................ 23 March 2015 ii 1 ProQuest Document 1 of 1 Linkages between Brand Personality and Brand Loyalty: A Qualitative Study in an Emerging Market in the Indian Context Author:
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Lychie C. Gonzales Communication Arts 2 Ms. Janessa Martinez March 20,215 Keeping Your Customer Loyalty Concerning Your Products and Services Introduction Marketers see today’s consumers as web-savvy, mobile-enabled data sifters who pounce on whichever brand or store offers the best deal. Brand loyalty, the thinking goes, is vanishing. In response, companies have ramped up their messaging, expecting that the more interaction and information they provide, the better and the chances of holding
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STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS TUPPERWARE PRODUCTS by Archit Vashishth Roll no.-56 Under the guidance of Ms.Tina Chadha
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CASE STUDY Advanced marketing. Marketing Excellence: CISCO 1. How is building a brand in a business-to-business context different from doing so in the consumer market? Developing a strong brand that would be able to put the company away from another business is a very critical job. It will depend on who the client are .It is also determined by how the company will develop and introduce their brand. A brand is means a name, symbol, or design, or any mark to identify different goods and services
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The paper will also examine how marketers build brand equality using two case studies to illustrate theory This research will be done by drawing on relevant theoretical models; recent international case studies and reflects on the writings of academic writers and so on. Based on the evidence found when researching this paper, theorists Branding Branding is a differentiation of a product which helps in adding value to them. It helps companies to distinguish their products from those that are on the
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Brand Management Fundamentals Brand managers plan, develop, and direct the marketing efforts for a particular brand or product. It is not uncommon for a brand manager to be responsible for coordinating activities of specialists in production, sales, advertising, promotion, research and development, marketing research, purchasing, distribution, package development, and finance. Brand managers are therefore seen as the key people behind the success of any brand or product. They are responsible
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Paper Towel Product Evaluation Over the years, numerous industries have expanded with many versions of the same product. This has left consumers with a tough decision on which products will offer them the best results. Paper towels are a perfect example of a product that has many different features that may make it better or worse than the brand next to it. With so many brands of varying price and quality to choose from, how are we to know which paper towel offered is the best value? This will
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explain and justify which strategy is the most appropriate for a fashion clothing brand that is in the mature stage of the industry life cycle (6). 22. You have just been appointed the marketing manager for the new fashion label Gucari, which targets young men and women in urban areas and sells a wide range of clothes and accessories. It is seeking to grow its revenue dramatically this year, but is unsure how to position itself. It is your job to come up with a positioning strategy. Explain the
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Research Product placement effectiveness: revisited and renewed Kaylene Williams California State University, Stanislaus Alfred Petrosky California State University, Stanislaus Edward Hernandez California State University, Stanislaus Robert Page, Jr. Southern Connecticut State University ABSTRACT Product placement is the purposeful incorporation of commercial content into noncommercial settings, that is, a product plug generated via the fusion of advertising and entertainment. While product placement
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How good is the battery life? Is this a high-definition display? If I need a bigger hard drive, which brands carry that capacity? Is a keyboard enough, or should I splurge for the touchpad/keyboard combo? Do you have any that aren’t this heavy? These are all question I heard from consumers who were looking to buy a new laptop. Laptops have become a necessity to many these days. With a technological world that is rapidly expanding, desktops have become out-of-date, and consumers are demanding laptops
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