TOPIC BRANDING STRATEGY OF HINDUSTAN UNILEVER LIMITED SUBMITTED BY PRIYANKA S. TELANG UNDER THE GUIDANCE OF SAMADHAN KHAMKAR IN THE FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES UNIVERSITY OF MUMBAI ACADEMIC YEAR 2009-2010 CHIKITSAK SAMUHA’S S.S & LS PATKAR VARDE COLLEGE OF ARTS COMMERCE & SCIENCE AND V.P VARDE COLLEGE OF COMMERCE & ECONOMICS,GOREGAON (W) MUMBAI -62 1 CHIKITSAK SAMUHA’S PATKAR – VARDE COLLEGE OF ARTS, COMMERCE SCIENCE. GOREGAON
Words: 11308 - Pages: 46
2016 IMPORTANCE OF BRANDING IN RELATION TO DIFFERENTIATION * Differentiation helps customer recognize the brand within a category * Significance * Creates value * Brand loyalty IMPORTANCE OF BRANDING IN RELATION TO DIFFERENTIATION * Differentiation helps customer recognize the brand within a category * Significance * Creates value * Brand loyalty Differentiation creates a perceived value amongst consumers and also potential consumers. For example,
Words: 2498 - Pages: 10
MEDIA EDUCATION FOUNDATION STUDY GUIDE NO LOGO BRANDS, GLOBALIZATION, RESISTANCE WRITTEN BY JEREMY EARP & DANIELLE DEVEREAUX Challenging media CONTENTS NO LOGO BRANDS, GLOBALIZATION, RESISTANCE NOTE TO TEACHERS.............................................................................................................................................................................pg. 03 THE MEDIA LITERACY CIRCLE OF EMPOWERMENT........................................................
Words: 8621 - Pages: 35
A Winning Brand in Healthcare’s Retail World Define It. Package It. Live It. Lindsay R. Resnick Chief Marketing Officer Defining Your Brand A brand is more than just a logo or a slogan. It is an organization’s image, its point of distinction and its promise to everyone who experiences it—clients, prospects and employees. “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos © 2011 KBM Group CONFIDENTIAL & PROPRIETARY
Words: 1602 - Pages: 7
augmented product) The nonphysical attributes of the product including product warranties, financing, product support, and after-sale service. | | | | augmented product | See associated services. | | | | brand association | The mental links that consumers make between a brand and its key product attributes; can involve a logo, slogan, or famous personality. | | | | brand awareness | Measures how many consumers in a market are familiar with the brand and what
Words: 7525 - Pages: 31
presented on what luxury goods are and what factors motivate people to consume luxury brands. Next, research is used to describe the consumers of luxury shopping online. Following this, the literature review covers three dilemmas when using the Internet to sell luxury brands. The first describes whether or not brand integrity is diluted on the Internet because of the ability for everyone to have access to these luxury products. The second dilemma concerns whether or not the sensory nature of the luxury shopping
Words: 3801 - Pages: 16
consideration, the true competition in this industry lies not in the technical differences in products offered, but in the perceived extent of luxury status the purchaser will receive upon buying said luxury item. There are several players in the luxury goods arena that have all become household names across the world through their strategic positioning. Currently, Hermes is considered as the “top of the line” luxury goods brand, with Chanel in a close second. Ferragamo is considered to be at the lower-end. For
Words: 1716 - Pages: 7
ANALYSIS” By Rahul Garhwal “SWATCH CASE STUDY ANALYSIS” How did consumers make buying decisions prior to the introduction of the Swatch? What kinds of watches were popular among customers, and what was their brand positioning? The market was dominated by Timex, Hattori-Seiki, Citizen and Swiss manufacturers before the introduction of Swatch. Each brand had their unique brand positioning in the market because of the different product attributes and value proposition offered and thus were popular
Words: 1636 - Pages: 7
A Project On Consumer Behaviour Submitted To University of Mumbai In the partial fulfillment of the B.M.S. Degree By Vivek .R. Jaiswal Roll No. 29 Uder the guidance of Prof. Furquan Shaikh Studying at Rizvi Education Society’s Rizvi College of Art, Science & Commerce Rizvi Educational Complex, Bandra (West), Mumbai Academic Year 2012-2013 Declaration I Mr.Vivek .R. Jaiswal a student of the TYBMS class, Roll No.29 of the academic year 2011-2013 studying at Rizvi
Words: 6277 - Pages: 26
to 144 participant. Informed agreement was obtained from the participants. In addition, information and ID numbers was required. The participants were also informed about the purpose of the study. The purpose of this survey is to see how specific bottled water brand can affect consumer's loyalty and satisfaction. The collected information were analyzed and reported using Excel and bar chart. The core reason for which this method of data collection has been used is due to its external validity and
Words: 1435 - Pages: 6
