|Area: Core |BADM 321: Business Research Methods | |Credit Hours: 3 |Prerequisites: NONE | |Instructor: Chansoo Park |Effective Date: 2. April 2013 | |Contact Info: |Class Hours: Tuesdays
Words: 1557 - Pages: 7
Name Tutor Course Date 2c: Artefact collection and reflection 1. Optus on Facebook This was an article on business communication. It examined Optus’ internet marketing strategy via Facebook. The report revealed that the organisation was not maximising this outlet. As a communication channel, social media is easily becoming the mode of choice. This is not an exception even for a country like Oman. I found that the information and assessment I did in this assignment
Words: 583 - Pages: 3
| |Assessment Title |Managing Financial Resources and Decisions | |Course Title |HND Business | |Assessment Code |HND Bus-Unit 2/Managing Finance May 2013
Words: 3615 - Pages: 15
London School of Business & Management BTEC Levels 4 & 5 HND Business Centre No Unit No & Unit Title Course Title Lecturer’s Name Assignment Title Date Set Due Date 79829 Unit 19 Marketing Planning HND Business (BTEC Levels 4 & 5) Keeshon Holmes MP Assignment 18th January 2015 17th April 2015 Semester / Academic Year January 2015 Semester Unit Outcomes Covered: LO1. Be able to compile marketing audits LO2. Understand the main barriers to marketing planning LO3. Be able to formulate a marketing
Words: 1559 - Pages: 7
analysis examines the impact of each of these factors (and their interplay with each other) on the business. The results can then be used to take advantage of opportunities and to make contingency plans for threats when preparing business and strategic plans (Byars, 1991; Cooper, 2000). Kotler (1998) claims that PEST analysis is a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations. The headings of PEST are a framework for reviewing
Words: 2454 - Pages: 10
DEPARTMENT OF ECONOMICS Course: International Business Module, 2004/2005 Course Lecturers: Sougand Golesorkhi (B10) Kwok Tong Soo (B47a) Tutors: Alina Petrescu Jasleen Sindhu Tatiana Boroditskaya Zoe Whang Tel: + 44 (0) 1524594418 (Soo) Email: s.golesorkhi@lancaster.ac.uk k.soo@lancaster.ac.uk Please note that the Departmental Office is open every weekday, 9-11am & 2-4pm. You should consult the Part 1 notice board at regular intervals throughout the term
Words: 2735 - Pages: 11
competitors 8 2.2.4. Substitutes 8 2.2.5. Rivalry 9 3. Internal environment of Apple 9 3.1. Brand positioning 9 3.2. Life cycle of Apple Inc. Core Product 10 3.3. Finance 10 3.4. Human Resource Process 11 CEO 11 4. Current Strategy 12 4.1. Business-level strategy 12 4.1.1. Differentiation strategy 12 4.1.2. Strategy to manage rivalry 14 4.2. Global Strategy 15 4.2.1. Apple’s foreign operations 15 4.2.2. Global retail stores 16 4.2.3. Brand loyal and value promotion 16 4.2.4. Acquisition
Words: 6472 - Pages: 26
global dimension of technology-enabled innovation. Topics covered include: motivation for a global business outlook, how to proactively access global sources of innovation, coordination and organization of innovation-oriented activities around the world, new product development on a global basis, the role of revitalized global R&D, the growing of prominence of IT, virtual organizations and e-Business, and the increasing role of alliances and linkages with customers, suppliers, and other third parties
Words: 1966 - Pages: 8
British Telecommunications (BT)", Journal of Business & Industrial Marketing, Vol. 22 Iss: 7 pp. 489 - 497 http://dx.doi.org/10.1108/08858620710828863 Access to this document was granted through an Emerald subscription provided by NANJING AUDIT UNIVERSITY For Authors: If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service. Information about how to choose which publication to write for and submission guidelines are available for
Words: 5354 - Pages: 22
Environmental Scanning By James L. Morrison [Note: This text was originally printed as a chapter in A Primer for new Institutional Researchers and is reprinted here with permission from the Association for Institutional Research. The bibliographical citation is: Morrison, J. L. (1992). Environmental scanning. In M. A. Whitely, J. D. Porter, and R. H. Fenske (Eds.), A primer for new institutional researchers(pp. 86-99). Tallahassee, Florida: The Association for Institutional Research. Issues
Words: 3679 - Pages: 15
