WHAT IS MARKETING? Marketing deals with customers. Marketing is the managing profitable customer relationshis. 2 fold goal of marketing - to attract new customers by promising superior value; -keep and grow current customers by delivering satisfaction Today, marketing must be understoodnot in the old sense of making a sale -"telling and selling"- but in the new sense of satisfying customer needs. If the market understands consumer needs; develops products that provide superior customer value; and
Words: 1785 - Pages: 8
t ^^ rives . Customer Equity A company's current customers provide the most reliable source of future revenues and profits. By Katherine N. Lemon, Roland T. Rust, and Valarie A. ZeithamI 20 I MM S p r i n g 2001 C o n s i d e r t h e i s s u e s facing a typical brand manager, product manager, or marketing-oriented CEO: How do I manage the brand? How will my customers react to : r changes in the product or service offering? Should 1 raise price? What is the best way
Words: 3930 - Pages: 16
the product in return. Marketing today is more than simple trade of goods and services. The term itself has changed drastically over time and has taken a new form. [1]Very simply defined marketing is a medium of meeting the modern communication technology and the old-age marketing that have been practiced by the marketers since a long time. The use of marketing principles and techniques via electronic media and more specifically the Internet is referred to as Internet. It is often interchangeable
Words: 5583 - Pages: 23
Technical University Table of Contents Technology Analysis and Assessment Plan 3 Technology Analysis and Assessment Improvement Plan 6 Operating System Platform and Cost Containment 6 Architecture Assessment and Governance 9 Enterprise Authentication 11 Directory Services and Domain Consolidation 13 System Administration 15 Operating Systems 17 Email System 19 Maintenance 21 Network Security 23 Summary 25 References 26 Technology Analysis and Assessment Plan Listed below is
Words: 5202 - Pages: 21
Michelle del Rosario Effective Leadership & Management Class - Barbara Miller Individual Paper March 14, 2013 The Application of the SCARF Model on the 2011 Re-Organization of SF Court Reporters I. INTRODUCTION On Friday, September 30, 2011, the San Francisco Superior Court (SFSC) laid-off a total of sixty-seven (67) employees, including twenty-nine (29) Certified Court Reporters. The Court started the fiscal year of 2011-2012 with a $13.75 million budget deficit, and had
Words: 4369 - Pages: 18
entThe Change Management Life Cycle: How to Involve Your People to Ensure Success at Every Stage +1 (703) 558-4445 • (877) 766-3337 An ESI International White Paper www.esi-intl.com Table of Contents Abstract .................................................................................................................................. 3 Introduction .......................................................................................................................... 4 Why Change
Words: 4097 - Pages: 17
conclusion 19 Appendix 20 references 21 Executive Summary Mealshare is a unique non-profit organization that partners with restaurants in order to not only provide aid to people in need, but to also assist in the marketing of partnered restaurants. As a fairly new organization, Mealshare has acknowledged that it needs an online presence in today’s market. The organization touts a Facebook and Twitter page, as well as a website with information regarding their operations. However
Words: 4330 - Pages: 18
After reading this chapter you should be able to: LO1 Scanning the Marketing Environment WEB 2.0 IS ALL ABOUT YOU! The Web is changing at an extraordinary pace and each new change provides more customization and convenience for you. If you use Myspace. com, Del.icio.us, Secondlife, or any one of hundreds of new products on the Web you are already part of the new world of the Web! Not long ago the Web simply provided a modern channel for traditional businesses. Music led the way with file-sharing
Words: 12727 - Pages: 51
Riordan Manufacturing HRIS Proposal Report Organization Name: Consulting One Solutions Introduction In response to your request the team has analyzed your HR system integration with existing tools to create a single integrated application. The development team has taken advantage of a more sophisticated information systems technology. The development team has determined that Riordan Manufacturing has developed from a small plastics research and development firm to an international
Words: 1066 - Pages: 5
ENVIRONMENT OF HRM LEARNING OUTCOMES After reading this chapter, students should be able to: • Discuss how cultural environments affect human resource management (HRM) practices. • Describe how technology is changing HRM • Identify significant changes that have occurred in workforce composition • Describe the HRM implications of a labor shortage • Describe how changing skill requirements affect HRM • Explain why organizational members focus on quality and continuous improvements
Words: 4148 - Pages: 17
