acknowledges, and awards; HTC stock price, a Taiwan base handset manufacturer, started to going down in Q1, 2012. The main reasons include a fight with Apple on smartphone IP, the market reaction on the integration of the main OS suppliers (Android of Google and Microsoft Mobile) with cellphone manufacturers (Motorola and Nokia), and the launching of a new category of handset device, the tablets. Since those challenges, Peter Chou, the HTC´s CEO, recognize that
Words: 3365 - Pages: 14
A Progressive Digital Media business COMPANY PROFILE HTC Corporation REFERENCE CODE: D030D163-1966-4A48-AE13-80DC33BF7F54 PUBLICATION DATE: 9 Oct 2015 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. HTC Corporation TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts.................................
Words: 8197 - Pages: 33
Case Study 2 Analysis HTC Corp. 1. Evaluate HTC’s performance to date. What are its competitive advantages and vulnerabilities? Financial performance of HTC compared with its main competitors ROA (return on assets), ROE (return on equity), and profit margin to evaluate HTC’s abilities to generate profits and to control its cost with comparison to other manufacturers. With reference to the financial ratios of HTC in Exhibit 1a, over five years (2004 to 2008), its average net profit
Words: 1026 - Pages: 5
decade, turned Apple into a niche company. This time around, the new Android phones were supposed to break the hegemony of the Apple iPhone. So far, it hasn’t quite worked out that way with Android. A number of cell phone companies notably Motorola, HTC, and Samsung have adopted Android and seen impressive sales. However, this time around Apple, though still exhibiting much of its old "closed" and proprietary ways, has learned some important lessons over the last 20 years. For one thing, Apple understands
Words: 7979 - Pages: 32
ANALYSIS: Niche markets key to HTC's road to revival: analysts 2012/09/02 15:23:12 | | | | | | | | | | | | By Jeffrey Wu and James Lee, CNA staff reporters Taiwanese smartphone vendor HTC Corp. still has a chance to regain its previously strong position in the increasing competitive mobile phone market if it can tap into niche content and segments, according to industry analysts. "HTC has some serious problems within the company," said C.W. Chen, chief researcher of
Words: 1541 - Pages: 7
HTC Posted on June 16, 2012 by John Dudovskiy HTC Corporation (formerly known as High Tech Computer Corp.) is a Taiwan-based smartphone manufacturing company engaged in design, development, manufacturing and sales of mobile computers, personal digital assistant phones, touch phones and smart phones and offers its products in Europe, Asia pacific, North and Latin America, Africa and Middle East (Bloomberg, 2010). The company has gained a reputation in terms of innovation related to the features
Words: 7173 - Pages: 29
Situation Analysis ………………………………………………………………………………………… 3 2. Marketing Communication Objectives ………………………………………………………………………………………... 4 3. Marketing Communication Strategies …………………………………………………………………………………………. 5 4. Tactics …………………….…………………………………………………………………… 6 5. Action Plan ………….……………………………………………………………………………… 8 6. Control/Conclusion …………………………………………………………………………………………. 11 1. SITUATIONAL ANALYSIS HTC
Words: 2281 - Pages: 10
Executive Summary The telecommunications device industry is rapidly evolving and HTC needs to find a way to sustain a competitive advantage. First we defined what we perceived to be HTC’s problem statement. We then went into an industry analysis using Porter’s Five forces. Then we conduced a firm level analysis. First we identified HTC’s resources and capabilities. We then discussed the value chain with primary activities being: research and development, product design, sourcing, manufacturing
Words: 6256 - Pages: 26
AN ANALYSIS: HTC, THE INDUSTRY AND TAIWAN GROUP PROJECT JAPAN & THE FOUR ASIAN TIGERS SMARTPHONE TABLE OF CONTENTS INTRODUCTION ......................................................................... 3 1 Taiwan's Economic History ............................................................ 4 2 Impact of Globalization on Taiwan .................................................. 5 3 PESTEL- Analysis of Taiwan .......................................................... 6 3.1 Political
Words: 11602 - Pages: 47
Apple Inc. in 2012 case study Executive Summary According to the case “Apple Inc. in 2012”, it was clearly illustrate that Apple Inc. is one the largest computer manufacturer in the world. The Apple company has a perfect concept and operating systems of manufacturing new products in which launch to the customers. Also, there are some other companies try to imitate the Apple Inc., but some of them were failed. The main purpose of this report is to seek the problems of the Apple Inc. and give
Words: 1125 - Pages: 5
