Vision, Mission, Organization Direction 07 Environmental Analysis (Internal) 09 Environmental Analysis (External) 12 a) Pestle Analysis 12 b) Porter five forces Analysis 14 SWOT Analysis 18 Market/Competitor Analysis 19 Strategic Analysis 23 a) Corporate Strategy 25 b) Business Strategy 25 c) Operational Strategy 25 d) Supply Chain Strategy 26 e) Defensive Strategy 26 f) Competitive Strategy 26 Nokia Marketing Strategies Analysis 27 a) Segmentation by Geographically 27 b) Segmentation
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(SCOPE) 52810332 (4) Wong Shu Kei (DMU) P110247X (SCOPE) 52810553 Table of Contents Page 1. Introduction 3 2. Macro-Environmental Analysis 4-7 3. Mobile Phone Industry Analysis 7-10 4. Critical Success Factors 10-13 5. Scenario Planning 13 6. Reference 14-15 7. Appendix
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medium-long term. Smartphones are the next step in an extremely turbulent industry where innovation is the key for survival. It is for this reason that Nokia must adapt to continue its expansion for benefit of its different stakeholders. We present an analysis based on three strategic alternatives regarding the Operating System Nokia should use to implement its new line of smartphones, in order to compete with already established player in this segment and ensure long-term profits at the same time as bringing
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from India,another is from China.Indian company's U.S. division has been fully localized, senior staffs are almost all Americans, it has been deemed to come from behind global competitors after U.S. local telecommunications giant's did a strategic analysis. On the contrary, Chinese state-owned enterprise, all the senior staffs are sent from China. In addition to considering the Chinese market, U.S. telecom operators never consider the Chinese counterparts as a global competitor.[i] Therefore it is
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Business 200W – Business Research and Communication Individual Case Analysis Apple Inc. SWOT Analysis Company Overview Apple Inc. is an American multinational corporation which focuses on designing and manufacturing technology products such as consumer electronics, personal computers and software. Apple Computer, Inc. was established in Cupertino, California on April 1, 1976 and incorporated on January 3, 1977 by Steve Jobs and Steve Wozniak
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element for instance, should Apple not expand its utilisation potency. Brand audit has been performed by using Keller’s CBBE Framework. In order to understand the iphone’s degree of competitiveness in the market, it is essential to conduct a SWOT analysis so that it becomes clearer to which side weighs more: the pros or the cons. The audit offers recommendations to the sort of improvements that will help establish iPhone’s brand positioning, brand management and marketing value. Keller’s model
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RESEARCH PROJECT ON MOBILE PHONE USAGE AND EXPECTATION AMONG THE COLLEGE STUDENTS Submitted To Panjab University, Chandigarh In Partial Fulfillment of the Requirements for the Degree Of BACHELOR OF BUSINESS ADMINISTRATION SESSION 2012-13 Submitted By: Barat Ali Sakhizada DECLARATION This is to certify that the Project work entitled “Mobile phone usage and expectation
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APPLE’S PROFITABLE BUT ISKY STRATEGY Case Study [Type the author name] CASE STUDY ON PROFITABLE BUT RISKY STRATEGY OF APPLE INTRODUCTION: A long term plan and action that is formulated to help a company to setback and achieve a competitive advantage against its competitor and rival is called competitive strategy. This type of strategy is frequently used in marketing, promotion and advertising operations by somehow questioning the rivalry's service or product. Competitive strategies
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Marketing engineering work report By jiahang 2012.6. Team members 唐田伟 09093914 （leader） 任静 09093926 高承明 09093904 雷鹤 09093907 想开林 09093972 BrainCell Internet Advertising • Solver Introduction BrainCell is positioned to sell cell phones, call plans, and mobile services to end-user customers using the Internet exclusively as its unique sales channel (though it also will employ call centers to some extent, mostly for technical upport and billing questions). Partneri ng with
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