INTERNATIONAL UNIVERSITY SCHOOL OF BUSINESS AN IMPACT OF BRAND ELEMENTS ON BRAND AWARENESS THE CASE OF OPPO SMARTPHONES IN HCM CITY In Partial Fulfillment of the Requirements of the Degree of BACHELOR OF ARTS in BUSINESS ADMINISTRATION Student’s name: VU NHU QUYNH (BABAIU11308) Advisor: HO THI BICH VAN, PhD Ho Chi Minh City, Vietnam May, 2015 AN IMPACT OF BRAND ELEMENTS ON BRAND AWARENESS THE CASE OF OPPO SMARTPHONES IN HCM CITY APPROVED BY: Advisor APPROVED BY: Committee ___________________________
Words: 5602 - Pages: 23
Motorola Inc. Company Analysis Abstract The mobile phone industry is a very tough market to compete in. The birth of the smartphone brought about a whole new level of competition. Not only is the technology side constantly changing, but marketer must pay attention to the needs, wants, and concerns held by the very people who purchase these “smartphones,” the consumer, because they are ever changing as well. The contents of this paper will demonstrate how Motorola Inc. almost missed the smartphone
Words: 4018 - Pages: 17
Amending our Terms of Use: Please comment on a proposed amendment regarding undisclosed paid editing. 4GFrom Wikipedia, the free encyclopedia Jump to: navigation, search This article is about the mobile telecommunications standard. For other uses, see 4G (disambiguation). [hide]This article has multiple issues. Please help improve it or discuss these issues on the talk page. The lead section of this article may need to be rewritten. Please discuss this issue on the talk page and read the
Words: 16591 - Pages: 67
.........................................................................12 Major Products and Services............................................................................17 Revenue Analysis...............................................................................................18 SWOT Analysis...................................................................................................20 Top Competitors..........................................................................
Words: 10905 - Pages: 44
Table of Content 1. Introduction………………………………………………………………………………2 2. External Analysis: Macro-environmental- PESTLE……………………………………..3 3. External Analysis: Industry Analysis - Porter’s Five Forces…………………………….9 4. Internal Analysis: SWOT analysis……………………………………………………...11 5. Internal / Organization Analysis (VRINE/VIRO analysis)……………………………..13 6. Internal / Organization Analysis (Value Chain)………………………………………...16 7. Recommendation (Corporate Strategy)…………………………………………………17
Words: 7431 - Pages: 30
Questionnaire 8.2. Target group 9. Marketing Mix 9.1. The four P’s 9.2. PEST analysis 10. Market research 10.1. Mobile subscribers worldwide 10.2. Top mobile markets: The 100 million Club 10.3. Mobile phone shipments 10.4. Mobile device market penetration 10.5. Smartphone shipments by manufacturer 11. Competitors - SWOT on competitors 11.1. Competitors 11.1.1. Direct competitors 11.1.2. Indirect competitors 11.1.3. SWOT analysis on competitors 12. Partners 13. Social media strategy 13.1. Filter bubble
Words: 14197 - Pages: 57
qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuio
Words: 9091 - Pages: 37
QNT-351 Discussion Question Responses * DQ#1: What is the importance of statistics in business decision making? Describe a business situation where statistics was used in making a decision. 1. Using statistics to evaluate the performance of your business. Taking all factors into account, determine whether you are making or losing money. In addition, determine the trend of your business. For example, determine whether, over time, you are making more or less profit (or loss). Track the share
Words: 7190 - Pages: 29
INTRODUCTION Apple is an American multinational company which designs and manufactures electronic products and sells them all around the world. It is a company which has not only an been asset to the technological world of computer science since its foundation in 1976, but it has also developed into one of the most profitable corporations, with a brand loyalty like no other. It has succeeded to pose as one of the technological pioneers in micro computing for consumers of all ages. Apple’s stable
Words: 4949 - Pages: 20
mobile ecosystems. The analysis of the app store ecosystems allows a differentiated view on the different strategies of the app store owners. Additionally, we look at the impact of network effects, economies of scale, platform differentiation, quality assurance, and transaction costs on the design of mobile application markets. This theoretical model allows a deeper discussion about the design choices and success factors in the different app store cases. Based on our analysis, we expect that the open
Words: 8482 - Pages: 34
