An Analysis of Sales Strategies Used by Apple Inc. Written By: Samantha Glass Submitted to: Professor Aric Rindfleisch December 15, 2010 Table of Contents 1. Literature Review 1 A. Company and Sales Tactics Overview 1 B. Apple Sales Strategies 3 i. Brand Image and Premium Pricing 3 ii. Retail Stores 7 iii. Innovative 10 iv. Quality Products 12 v. Media Frenzy 14 vii. Competitive Advantage 15 2. Methodologies 18 A. Apple Sales Strategy Survey 18 B. SWOT Analysis 18
Words: 5490 - Pages: 22
Why the connected experience revolution is yet to be televised Tony Duarte Connected TVs and second screen experiences have disappointed. Why? Where does the future lie and how to get there? This white paper considers the answers. © 2013 – All rights reserved Fluxx Ltd. | 11th March 2013 fluxx.uk.com Table of Contents Executive Summary The Connected Dream The Fragmented Reality Consumers Broadcast Industry Connected Device Technology Smart TVs Mobile Devices Synchronisation and Mobile
Words: 8579 - Pages: 35
2. Report Aim and Scope 4 3. Analysis of the Current Environment 5 3.1. PEST Analysis 5 3.2. Porter’s Five Forces 7 3.3. Resource Portfolio Analysis 8 3.4. Current SWOT Analysis 10 4. Analysis of the Future Environment via Scenario Planning 11 4.1. Impact of Scenarios on Apple’s Five Forces 12 4.2. Impact of Scenario Planning on Internal Environment (VRIN) 13 4.3. Future SWOT 15 5. Evaluation of Existing Strategies 16 6. Analysis of Apple’s Organizational Direction
Words: 12121 - Pages: 49
ABSTRACT INTRODUCTION…………………………………………………. 1 Purpose……………………………………………………..………… 1.1 Scope…………………………………………………..…….……….. 1.2 Definitions, Acroynms, Abbrivations……………………. 1.3 Overview……………………..………………………………………. 1.4 SYSTEM ANALYSIS……………………………………… 3 Software Requirements Specification…..………………. 3.1 Hardware Requirements……………………………………….. 3.1.1 Software Requirements………………………………………… 3.1.2 IMPLEMENTATION……………………………………… 4 Modules……………………………………………………………….. 4.1 Accounts…………………………………………………………
Words: 9090 - Pages: 37
industry, related industries, key stakeholders and the wider community ■ promoting an improved understanding of the mobile telecommunications industry and its contribution to the Australian community. Handset Manufacturers LG Electronics Australia, HTC ( Aust & NZ), Nokia Australia, Motorola Mobility Australia, Research in Motion, Samsung Australia, Sony Ericsson, ZTE Australia Retailers Mobile Network Infrastructure Suppliers Alcatel-Lucent Australia, Ericsson Australia, Huawei Technologies
Words: 11552 - Pages: 47
Management Case plus Case Answer – Apple’s Profitable but Risky Strategy Case study Apple’s profitable but risky strategy When Apple’s Chief Executive – Steven Jobs – launched the Apple iPod in 2001 and the iPhone in 2007, he made a significant shift in the company’s strategy from the relatively safe market of innovative, premium-priced computers into the highly competitive markets of consumer electronics. This case explores this profitable but risky strategy. Note that this case explores in
Words: 7002 - Pages: 29
PORTFOLIO ASSIGNMENT September-November 2013 Chapter 1. Recently, I bought a Smartphone for myself, so here the short report about it. Product: Smartphone HTC one S. Features: The main reason for buying this phone was the price and design. I was really satisfied with the price, it coasted only 14.000 rubles, and it has a classic but really attractive design. Benefits: I was kind of surprised
Words: 5003 - Pages: 21
chapter 2 strategic planning In Contemporary Marketing Chapter Overview Today’s marketers face strategic questions every day. Planning strategy is a critical part of their jobs. The marketplace changes continually in response to changes in consumer tastes and expectations, technological developments, competitors’ actions, economic trends, and political and legal events, as well as product innovations and pressures from suppliers and distributors. Although the causes of these changes
Words: 10114 - Pages: 41
Marketing Strategies Marketing 500 Summary Music has always been apart of our universal history and cultural growth. Some cultures would pass along stories or messages through music, while others may use it to celebrate a major event, a new life, or as a means to merely get through the day. Music is universal and appeals to everyone. Throughout the years, the production of music went from musical acts performing on the radio, then the production of vinyl records, eight tracks, cassette tapes
Words: 5225 - Pages: 21
Smartphone Security Survey of U.S. consumers Sponsored by AVG Technologies Independently conducted by Ponemon Institute LLC Publication Date: March 2011 Ponemon Institute© Research Report Smartphone Security Survey of U.S. Consumers Ponemon Institute, March 2011 Part 1. Introduction Ponemon Institute is pleased to present the findings of the Smartphone Security Survey: A Study of U.S. Consumers sponsored by AVG Technologies. The goal of the research is to determine consumers’ perceptions
Words: 7043 - Pages: 29
