Title: Market Research on Consumer Preference towards Detergent Sector. Author Details – Name: Arnab Roy Chowdhury. Affiliation: Student, UnitedWorld School of Business. E-mail Address: arnabroychowdhury2010@gmail.com ACKNOWLEDGEMENT: I express my sincere gratitude to Ms. Sapna Choraria for giving me the opportunity to undergo this project. I, further
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“RURAL MARKETING” Executive Summary A debate continued for a long time amongst the Indian marketers, both practitioners & academicians, on the justification for the existence of the distinct discipline of rural marketing. Consequently, two schools of thought emerged. The first school belived that the products/services, marketing tools & strategies that are successful in urban areas, could be transplanted with little or no more modifications in rural areas. However, the second school
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Emami From Wikipedia, the free encyclopedia Jump to: navigation, search For other uses, see Emami (disambiguation). Emami Limited | Type | Public Ltd Company | Industry | FMCG | Founded | 1974 | Founder(s) | R. S. Agarwal and R. S. Goenka | Headquarters | Kolkata, West Bengal, India | Key people | R. S. Agarwal and R. S. Goenka (joint chairmen) | Products | Hair care, skin creams, soaps and lotions, talcum powder, Ayurvedic health care products | Revenue | Rs 1400 crores (2011–12)
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If I were the CMO of P&G, India * Company Background The Procter and Gamble company is the world’s largest and most profitable fast moving consumer goods company headquartered in downtown Cincinnati, Ohio, US. In 2012, we have recorded $64billion in net sales and $10billion in net income. Out of the 50 leadership brands that are most common and powerful household names, 25 brands are our Billion dollar brands, each generating more than $1 billion in annual sales. * P&G and
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MHE Du Plessis CEPS 612 Gemeenskaps Opvoedkundige Sielkunde Opdrag 2 Gesondheidsbevordering 1 1. INLEIDING Hoërskool Bergruimte is ‘n publieke skool wat in een van Johannesburg se voorstede geleë is. Hierdie skool ondervind baie uitdagings en probleme. ‘n Volledige gevallestudie sal oor die skool gegee word en vier hoofprobleme wat in die skool gevind word sal verduidelik word. Daarna sal ‘n voorkeur situasie vanuit ‘n gesondheidsbevorderende perspektief verduidelik word en aksiestappe
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A REPORT ON EXPANDING THE DISTRIBUTION NETWORK IN RURAL AND UNTAPPED MARKET OF DELHI IN DABUR INDIA LIMITED By KunalKapoor 11BSPHH010422 IBS, Hyderabad Summer Internship Report Page 1 A PROJECT REPORT ON EXPANDING THE DISTRIBUTION NETWORK IN RURAL AND UNTAPPED MARKET OF DELHI By KunalKapoor (11BSPHH010422) A Report submitted in partial fulfillment of the requirements of MBA program of IBS, Hyderabad Submitted To: Mr. TanmayThaker Regional Sales Manager DABUR INDIA (Company Guide)
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designing marketing channels in rural emerging markets. Finally, I apply the framework to d.light Design, a company that manufactures and sells solar lanterns in India and Africa and that I worked at in the summer of 2011. 2 TABLE OF CONTENTS Introduction Challenge: Distribution Network Design Fast Moving Consumer Goods: Hub-and-Spoke Consumer Durables: Aggregate Demand in Population Centers Challenge: Distribution Network Logistics Corporate Partnerships Local Non-Profit Organizations Business-to-Business
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Vasant*, S Ramesh Shankar, Santrupt Misra, Shabari Madappa*, Sudhakar B, Swasthika Ramamurthy*, Twisha Anand, Vasanthi Srinivasan, Vikas Rai Bhatnagar, Vishwanath P*, Vivek Subramanian* and Neharika Vohra and Deepti Bhatnagar (Coordinators) INTRODUCTION KEY WORDS Integrated Leadership Model Training Coaching Self Development Systemic Development Talent Acquisition Organizational Climate Survey Effort Reviews Capability Building Employee Life Cycle Management Pharmaceuticals 360 Degree Feedback
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up the empirical views in highlighting the relevance of non conventional media by analyzing the national campaigns from secondary data sources. KEYWORDS: Rural Communication, Non Conventional Media Vehicle and Rural Consumer Buying Behavior INTRODUCTION Rural communication calls for understanding the key challenges at hand- rural heterogeneity and spread, low literacy and varying comprehension abilities of rural folks, and differences in media reach and the habits of people. Communicating the
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and government initiatives undertaken to promote this sector. It will also cover the aspects of a product that draws a customer towards a particular product. In addition, it will cover the road ahead (growth opportunities) in this sector. Introduction India has been a consumption-driven economy for the last many decades. Consumer spending in the country is expected to increase about 2.5 times by 2025. Broadly categorized into urban and rural markets, the Indian consumer segment is gaining
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