Final Report A Study of the Product Launch & Targeting Strategy followed by Emami Fair & Handsome Under the Esteemed guidance of Prof. Avinash Kapoor Section – C Group – 8 11P156 Rahul Pinnamaneni
Words: 6633 - Pages: 27
Procter & Gamble is an American global corporation based in Cincinnati, Ohio. It’s known as the world’s largest consumer goods company. P&G is ranked 86 in the 2012 fortune 500 list with a revenue of $ 82.5 billion. As of 2008, P&G is the 23rd largest US company by revenue and 14th largest by profit. P&G India is a subsidiary of world’s largest consumer goods company Procter & Gamble a nd the largest and fastest growing consumer goods companies in India. P&G India, was established in 1964 and
Words: 2720 - Pages: 11
Introduction There used to be a time when personal grooming products were used by only women. It is because nobody then had asked men what they wanted. In last 5 yrs the prophecy seems to have changed. In 2004, Emami conducted a survey to study the attitude of Indian customers towards the use of cosmetics products. They found out that the Indian male takes an average of 20 minutes in front of mirror to groom them compared to an Indian female who takes an average of 18 minutes in front of mirror
Words: 3067 - Pages: 13
neither submitted to any other University or published anywhere prior to this. Bibhu Prasad Rath INDEX Serial No | Topics | Page No | 1 | Introduction | | 2 | History | | 3 | Issues | | 4 | Concept integration | | 5 | Environmental analysis | | 6 | Recommendation | | 7 | Conclusion | | 8 | Bibliography | | Introduction The word 'Ayurveda' comes from the word 'ayur' meaning 'life' and the word 'veda' meaning 'to know'. Ayurveda means 'the science of life',. Although
Words: 1935 - Pages: 8
POLICIES FOR VALUATION OF ASSETS & LIABILITIES (FMCG SECTOR) INDEX 1. Introduction 3 2. Godrej Consumer Products Limited 3 3. Colgate-Palmolive (India) Limited
Words: 3627 - Pages: 15
So, the new concept that is hitting the market today is the "Rural Retailing". KEYWORDS: Rural India, Rural retail, rural market, Retail revolution, Kirana stores. ______________________________________________________________________________ INTRODUCTION 1. THE RETAIL REVOLUTION In this land of 15 million retailers, most of them owning small mom and pop outlets, we also have a modern retail flourishing like never before. The rural revolution is driven by rising purchasing power, changing consumption
Words: 7474 - Pages: 30
Introduction The Government of India and the Reserve Bank of India have been making concerted efforts to promote financial inclusion as one of the important national objectives of the country. Some of the major efforts made in the last five decades include - nationalization of banks, building up of robust branch network of scheduled commercial banks, co-operatives and regional rural banks, introduction of mandated priority sector lending targets, lead bank scheme, formation of self-help groups
Words: 4617 - Pages: 19
people perceive Amul as a brand and what has made Amul such a successful brand. Finally we conclude and recommend some suggestions which can help Amul continue in such a fruitful manner and enjoy success in the long run. Table of Contents INTRODUCTION TO THE ORGANISATION 3 Situational Analysis 4 Market Summary 4 SWOT Analysis 5 Competitors: 5 Product offering: 6 Keys to success: 7 Marketing Strategy 8 The Amul Model 8 Mission 9 Marketing Objectives 9 Financial Objectives
Words: 4057 - Pages: 17
Executive Summary: Our company Potdar & Sons ltd. was formed more than 50 yrs ago on a revolutionary idea with the simplest mission of adding Vitality to life. We meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life. Our corporate tradition is rooted in the principles of personal integrity, respect for the individual and doing what's right for the long-term. Our purpose is to provide branded products and services
Words: 12000 - Pages: 48
Introduction Unilever was made in 1930 and its headquarters are arranged in the United Kingdom. Unilever has setup its business in various creating nations like Russia, China, USA, India, Canada and South Africa with generation offices in very nearly 160 areas and utilizes more than 17400 employees (Mohanmmed Fikri's Blog, 2010). Unilever has a turnover of 49.3bn in 2013 and in a day more than 2bn individuals utilize its items consistently. Give or take 57%of its business is carried out in developing
Words: 1743 - Pages: 7
