Company Overview • CEO Howard Schultz joined in 1982 • Company became public 1992 • Over 16,000 stores in 50 countries 1 Mission Statement • “Inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” – Starbucks, 2010 2 Primary Issues • Coffee bean prices • Increased competition • Drastic changes in company culture – Employees & Standardization 3 Macro Environmental Issues • Political - Taxation policy (coffee beans), politics with countries
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Executive Summary Thirty years ago, Starbucks was a single store in Seattle’s Pike Place Market selling premium-roasted coffee. Today it is a global roaster and retailer of coffee with some 17,000 stores, 40% of which are in 50 countries outside the United States. In 1995, with 700 stores across the US, Starbucks began exploring foreign opportunities. The first target market was Japan. The potential for coffee sales in Japan is significant. The Japanese economy is the third to the United States
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| Business Strategy | Assignement | 24/05/2010 | | | | “Making your organisation fit for purpose” Starbucks Coffe Company is the world leading brand in roasting and distributing coffee. The company owns now more than 15 000 coffee shops around the globe: it is settled in North America, Latin America, Europe, Middle-East and Asia. The diversity and depth of its offer (from smooth to extra roasted coffee, African, Arabian or Latin, and all the muffins, cookies and sandwiches)
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1. How do Porter and Kramer define “shared value”? Contrast this with the approach advocated by Friedman, and the “corporate responsibility’ mindset which followed. According to Porter and Kramer, shared value involves creating economic value in a way that also creates value for society by addressing its needs and challenges. Shared value is a new way to achieve economic success. (Harvard Business Review) Friedman talks about social responsibilities of a company. According to him, social
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Introduction STARBUCKS Coffee Company is a global coffee company and a coffeehouse chain headquartered in Washington, the US and the company has generated a consolidated revenues of $14.9 billion during 2013 with more than 200,000 partners, referred to as employees. Value Chain analysis of STARBUCKS The business management concept of the value chain was introduced and described by Michael Porter in his popular book "Competitive Advantage: Creating and Sustaining Superior Performance" in 1985
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Employee Motivation According to Starbucks Abstract It is paramount for organizations to motivate their employees. This is especially true for companies that heavily rely on its front-end employees in offering its brand and service to its patrons that, in turn, shape the public image of these companies. Starbucks can motivate its employees by increasing the salaries or wages of its rank-and-file, by providing financial incentives, and by engaging employees in one-on-one consultations in order
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policies Starbucks, the Seattle based coffee giant, claims, that working at Starbucks is like working with friends. Besides their “Special Blend” package that is offered to all employees and contains assistance for diverse problems, ranging from adoption assistance to benefits for domestic partners (which includes same sex partnerships) to child and eldercare, Starbucks embraces diversity. Starbucks Coffee Company has earned a 100% rating for the 4th consecutive year on the Human Right’s Campaign’s
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make up the value chain concept. Primary activities include inbound logistics, operations, outbound logistics, marketing and sales, and service. Support activities help the primary function and include procurement, technology development, human resources management, and firm infrastructure (Porter, 1985). To establish a successful product for an organization, a value must be included in each activity that the product life cycle. A successful organization contains all the required functional departments
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regard to Starbuck’ international goals? What are the key questions that must be asked once research has determined that the market is going to be profitable in a particular country? In terms of the HR domains discussed in Chapter 1, what answers are required before getting too far along in plans to open another location? Write down what you regard as the top five most important questions for which you need answers. Select a country that you believe would be a good opportunity for a Starbucks location
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economic crisis going on in many countries, there strong demand for coffee keeps rising. All the major companies including Starbucks are repeatedly raising prices and consumers are spending as normal. Starbucks is an international coffee chain and is the largest such company in the world. The industry that Starbucks can be placed in is within the speciality coffee industry. Starbucks total net revenues went up to $3.032 billion, up 15% on last year. As of January 2nd 2011, they have 17,009 stores worldwide
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