or high? a. Bank of America Employer Branding - 4 1. One of the largest, most reliable bank in US 2. Very dedicated user base and allow more modern methods to customers 3. Brand value for during the economic crisis b. McDonald’s Employer Branding - 4 1. Consistent imagery, targets the customer beautifully 2. Is very profitable, employs lot of people from diverse backgrounds c. BP Global Employer Branding - 4 3. Had good branding previous
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International Business Management Chapter Two Understanding the Role of Culture __________________________________________________ What is meant by the culture of society, and why is it important for international managers to understand it? What is meant by the culture of society, Explain how culture affects all aspects of international management? Culture A set of shared values, understandings, assumptions, and goals that are learned from earlier generations, imposed by present
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Chapter 2 International human resource management Review and reflect question 1 and HRM in practice 2.1 What are some of the likely advantages and disadvantages of companies pursuing an ethnocentric, polycentric or geocentric approach to internationalization? Perlmutter’s EPG profile is a neat way to categorize the approaches adopted to internationalization by multinational companies (MNCs). There are likely to be a number of advantages and disadvantages to each of the approaches and as
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physical environment. The demographic segment considers the population’s size, age structure, geographic distribution, ethnic mix, and income distribution. The political/legal segment involves the area in which organizations compete for attention, resources, and a voice in overseeing the body of laws and regulations guiding interactions among nations, firms, and governmental agencies. The sociocultural segment involves the attitudes and cultural values of a society. The technological segment involves
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Contemporary Developments in Business and Management Kenneth Fee The University of Sunderland © 2013 The University of Sunderland First published September 2013 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without permission of the copyright owner. While every effort has been made to ensure that references to websites are correct at
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DUMANGAS, Roniel U. DISTRIBUTION CHANNEL BSBA-NKTG3 03-12-13 1.) Research for a company profile of the ff. : -Oil Industry -Media Industry -Telephone Company -Computer OIL INDUSTRY (PETRO CHINA COMPANY) PetroChina Company Limited (“PetroChina”) is the largest oil and gas producer and distributor, playing a dominant role in the oil and gas industry in China. It is not only one of the companies with the biggest sales revenue in China, but also one of the largest
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follow these tips: Learn Management Software There’s an almost limitless supply of social media management apps and tools out there to choose from. Hootsuite and Buffer are good beginner apps that cover the vast majority of social accounts and are easy to navigate, while tools like Narrow.io and Twibble serve more specific functions. The right combination of tools will vary based on your organization’s needs and objectives. Once you choose a social media management software program, take the
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1.1 COMPANY PROFILE The idea of The Healthy Potato shop was conceived by Lance Kerwin Gagalang, Kyle Aldrich Mercado, and Bernard Dennis J. Chu, Marketing students from Colegio De San Juan De Manila. The Business was created because of the issues of factory made products being unhealthy. The firm decided to come up with delicious yet healthy snacks that eliminated health concerning issues that are produced at present. 1.2 NATURE OF PRODUCT Potato Heads product idea came from the owner’s
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* CHAPTER 1: COST MANAGEMENT AND STRATEGY * QUESTIONS 1-1 Firms Using Cost Management. Here are some examples; there are many possible answers. 1. Wal-Mart: to keep costs low by streamlining restocking and sales 2. Dell: to keep costs low by improving manufacturing performance and by using target costing and other management techniques 3. Citicorp: to keep costs low by using activity analysis (see exercise1-31) to identify key operations and to find those that add little or no
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CH 13 What is Organizational Structure? -Organizational structure: how job tasks are formally divided, grouped, and coordinated. -The structure can represent a tall pyramid, or it can be relatively flat. The structure determines the reporting relationships of people. Flat organization 에서는, 내 위에 있는 사람에게 문제를 알리기 쉽다. 하지만, pyramid structure 에서는, 내 위에 사람에게 말하고, 그 사람이 또 그 위에 사람에게 말하고.. 계속 이렇게 되다 보면, 전해야 하는 내용이 바뀔 수 있는 단점이 있다. -There are six key elements that managers need to address (다루다) when they
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