Would You Do? Case Assignment––Netflix Self-Assessment––Is Management for You? Management Decision––Should We Try to Make More Money Management Team Decision––Negotiating with Investors Practice Being a Manager––Finding a Management Job Develop Your Career Potential––Interview Two Managers Reel to Real Video Assignment: Management Workplace ––Camp Bow Wow Review Questions Additional
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China and Europe during the Middle Ages. The globalization has been developing since 1980 and today it is easier for people and firms to communicate with other countries in the world. Globalization is the development of worldwide economy in which resources and products move fairly across national borders. It is also a process of integration among people, companies, and governments of different countries, which is usually driven by international trade, investment and supported by information technology
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3 MARKETING AN INTRODUCTION Armstrong/Kotler Analyzing the Marketing Environment Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall Chapter Outline • • • • • • • • • The Company’s Microenvironment The Company’s Macroenvironment Demographic Environment Economic Environment Natural Environment Technological Environment Political and Social Environment Cultural Environment Responding to the Marketing Environment 3- 2 Copyright © 2011 Pearson Education, Inc. Publishing
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STRATEGY 2015 Articles | Books & Chapters | Cases | Core Curriculum Course Modules | Simulations | Video Harvard Business Publishing serves the finest learning institutions worldwide with a comprehensive catalog of case studies, journal articles, books, and elearning programs, including online courses and simulations. In addition to material from Harvard Business School and Harvard Business Review, we also offer course material from these renowned institutions and publications: ABCC at Nanyang
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Licensed to: CengageBrain User Licensed to: CengageBrain User This is an electronic version of the print textbook. Due to electronic rights restrictions, some third party content may be suppressed. Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. The publisher reserves the right to remove content from this title at any time if subsequent rights restrictions require it. For valuable information on pricing, previous editions
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All of the following are physical resources EXCEPT a. raw materials. b. a robotic welder. c. labor used in production. d. an inventory of finished goods. e. an office building. 5. In the National Football League, the players are a(n) ____ resource. a. physical b. financial c. human d. information e. intellectual 6. Managers use all of the following types of resources to achieve organizational goals EXCEPT a. international. b. physical. c. human. d. financial. e. information. 7
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Copyright Copyright © 2012 Joan Magretta All rights reserved No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to permissions@hbsp.harvard.edu, or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163. ISBN:
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Licensed to: CengageBrain User Licensed to: CengageBrain User This is an electronic version of the print textbook. Due to electronic rights restrictions, some third party content may be suppressed. Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. The publisher reserves the right to remove content from this title at any time if subsequent rights restrictions require it. For valuable information on pricing, previous editions
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four major business functions. They are manufacturing and production, sales and marketing, human resources, and finance and accounting. * Manufacturing and production: assembling the product, checking product quality, producing bulls of materials * Sales and marketing: Identifying customers, making customers aware of products, selling the products * Human resources: hiring employees, evaluating employee job performance, enrolling employees in benefits
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participation in Chinese chat and messaging sites 4 Introduction (cont’d.) • Sellers in China must account for regional differences within a diverse country – Distribution and delivery difficult without welldeveloped roads and standardized shipping practices – Some sellers have created their own distribution systems • Chapter addresses how
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