Table of Contents 1. INTRODUCTION 1.1 The Multiplex Revolution in the World 1.2 Multiplexes arrive in India 1.3 Wave Multiplex, Lucknow 1.4 Future of Multiplexes in Lucknow 2. OBJECTIVES 3. PLANNING 4. DETAILS OF DATA COLLECTION 4.1 Sources of Data 4.2 Data Collection 4.3 Demographic Profile of respondents 4.4 Raw data conversion to meaningful data 5. ANALYSIS 5.1 Customer Satisfaction 5.1.1 Algorithm for computation of Satisfaction Levels 5.1.2 Explanation
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Table of Contents Title Page Copyright Page Dedication IF I STAY Acknowledgements DUTTON BOOKS A member of Penguin Group (USA) Inc. Published by the Penguin Group | Penguin Group (USA) Inc., 375 Hudson Street, New York, New York 10014, U.S.A. | Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario M4P 2Y3, Canada (a division of Pearson Penguin Canada Inc.) | Penguin Books Ltd, 80 Strand, London WC2R 0RL, England | Penguin Ireland, 25 St Stephen’s Green, Dublin 2, Ireland
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FOR NICK Finally . . . Always 7:09 A.M. Everyone thinks it was because of the snow. And in a way, I suppose that’s true. I wake up this morning to a thin blanket of white covering our front lawn. It isn’t even an inch, but in this part of Oregon a slight dusting brings everything to a standstill as the one snowplow in the county gets busy clearing the roads. It is wet water that drops from the sky—and drops and drops and drops—not the frozen kind. It is enough snow to cancel school. My little
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Covey’s “Seven Habits of Highly Effective People” have truly changed my life in a positive way. Before starting to read the book, I thought I was going to find myself with one of those books with difficult concepts to understand and to relate with, however, from the beginning of the begging of the book I was able to connect myself to the author’s ideas. Reading about what the author and his wife were going through while they were raising their son was helpful to me, as Covey tells us, his book was
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1. Which sentence uses verbs correctly? Choose 1 answer - ANSWER D – A. Angry cats are wanting to be let outside. –WRONG TENSE should be “want” B. The hungry dogs have ate their breakfast. - WRONG TENSE should be “eaten” C. Yesterday, the teacher prepares the assignment. - WRONG TENSE should be “prepared” D. The children are ready to go to school. 2. Which sentence has the correct subject-verb agreement? Choose 1 answer ANSWER A – ignore the stuff between
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Roll No-M07044 IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE POST GRADUATE DIPLOMA IN MANAGEMENT IIMT PROFESSIONAL COLLEGE, MAWANA ROAD, GANGA NAGAR, MEERUT, UTTAR PRADESH, INDIA DECLARATION I Ranjeet Kumar Bhargava, a student of PGDM IV Semester of IIMT PROFESSIONAL College, Meerut hereby declare that the research project report titled “A Study on Buying Behaviour of Customer in Big Bazaar” is my original work and the same has not been submitted
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interesting to watch out for, more so for the marketers. If we continue to let the numbers do the talking for sometime, we will get to know some dark chocolaty facts, like, Cadbury leads the Indian Chocolate market with a 70% share of the choco-pie, while Nestle occupies only 25% of the choco chunk. Interestingly, even with less than half of the former’s share, Nestle appears as the second leader in the entire arena and hence becomes the second pivotal player in the market. But that’s not the
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Contents Executive Summary The project aims at the identification of the most important factors that are relevant to job performance for a professional employed as a trainer in the Adventure Sports sector. Through this, we plan to identify the relevant concepts of motivation, personality, leadership and team behavior etc which play a role in these organizations and the impact of these parameters on the performance of personnel employed in this sector. The study was divided into two phases
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1. Explain the concept of Marketing Segmentation & Target Marketing. Market Segmentation is defined as: “The process of dividing a market into distinct subsets of consumers with common needs and selecting one or more segments to target with a distinct marketing strategy” Market segmentation is a strategy that involves dividing a larger market into subsets of consumers who have common needs and applications for the goods and services offered in the market. These subgroups of consumers
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CASE 27 McDonald’s and Obesity THE PROBLEM Governments and influential health advocates around the world, spooked that their nations’ kids will become as fat as American kids, are cracking down on the marketers they blame for the explosion in childhood obesity. Across the globe, efforts are under way to slow the march of obesity. In the United States, roughly 30 percent of American children are overweight or obese. According to the U.S. Centers for Disease Control and Prevention (CDC), an
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