fundamentals without confusing or losing the audience. He also provides user-friendly templates that can help readers begin to improve their knowledge and performance immediately.” —Ed Robinson, Capacity Building Solutions Inc.; TEC Chair, Group 663 “I have personally seen MBA In A Day® in
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Marketing Management, Millenium Edition Philip Kotler Custom Edition for University of Phoenix Excerpts taken from: A Framework for Marketing Management, by Philip Kotler Copyright © 2001by Prentice-Hall, Inc. A Pearson Education Company Upper Saddle River, New Jersey 07458 Marketing Management Millenium Edition, Tenth Edition, by Philip Kotler Copyright © 2000 by Prentice-Hall, Inc. All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission
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