Teaching Notes – Dippin’ Dots Ice Cream, as of October, 2004 Case Uses & Objectives This case can be used to augment discussions of strategic analysis, specifically both internal and external environmental analysis (Chapters 2 & 3 in Dess, Lumpkin & Eisner); and strategic formulation, specifically business level strategy (Chapter 5), with an additional focus on strategic implementation, specifically entrepreneurial development (Chapters 12 & 13). The case is written in a style that overviews
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Teaching Notes – Dippin’ Dots Ice Cream, as of October, 2004 Case Uses & Objectives This case can be used to augment discussions of strategic analysis, specifically both internal and external environmental analysis (Chapters 2 & 3 in Dess, Lumpkin & Eisner); and strategic formulation, specifically business level strategy (Chapter 5), with an additional focus on strategic implementation, specifically entrepreneurial development (Chapters 12 & 13). The case is written in a style that overviews
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Frigid facts Frigid facts History of Ice Cream The first frozen dessert is credited to Emperor Nero of Rome. It was a mixture of snow (which he sent his slaves into the mountains to retrieve) and nectar, fruit pulp and honey. Another theory is Marco Polo, 13th century bard and adventurer, brought with him to Europe from the Far East recipes for water ices....said to be used in Asia for thousands of years. The first ice cream parlor in America opened in New York City in 1776. Dolly Madison
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For some parties, like shareholders, it is essential for company to make a profit and gain above-average returns. In this assignment, we will discuss furthermore about Nestlé’s external environment in all aspects such as their general environment, industry environment, competitive environment, and scan the opportunities and threats of the company. And also we are going to explain briefly about their internal environment includes their resources, type of their resources, company’s capabilities, evaluate
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Tasty Cream MKT 500 Megan M. Martino Strayer University Dr. Tameria Vickerson February 18, 2010 Currently, children drive the ice cream industry in a large part. The U.S. Census Bureau estimates that the youth populations in the next seven years will be declining, thus, forcing ice cream manufacturers to develop new products that are attractive to the growing adult population. Households with children are the lead consumers of ice cream with 34% of total consumption. This is compared
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[pic] PROFILE OF THE COMPANY Nestlé with headquarters in Vevey, Switzerland was founded in 1866 by Henri Nestlé and is today the world's biggest food and beverage company. Sales at the end of 2004 were CHF 87 bn, with a net profit of CHF 6.7 bn. We employ around 247,000 people and have factories or operations in almost every country in the world. [pic] The Company's strategy is guided by several fundamental principles. Nestlé's existing products grow through innovation and renovation
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Questionnaire for Ice Cream Industry Instruction Only choose one answer from the below given options. Part I: Personal Details 1) Name: __________________________________________________________________________________ 2) Gender: Male / Female 3) Marital Status: a. Single b. Married c. Widowed d. Divorced e. Separated 4) Age: a. 15 – 24 b. 25 – 34 c. 35 – 44 d. 45 – 54 e. 55 – 64 f. 65+ 5) Occupation: ____________________________________________________________________________
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from New York who created the band name. It is well known as a globally premium ice cream. In 2000, the company became a subsidiary of Unilever Company, which is a big change and more challenging of company faced. At the same year, the company was expanding their social mission, brand integrity, and product quality to make them grow up very fast. The products line of Ben and Jerry’s company are many flavors ice cream, frozen yogurt, sorbet, cake, milkshake, and etc. In 2013, the company had a campaign
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Contents Product Statement 4 Analysis of the External Environment 5 Industry Trends 5 Competitive Trends 7 Brand Competitors 7 Product Competitors 7 Generic Competitors 10 Total Budget Competitors 10 Political Trends, Legal Trends and Regulatory Trends 11 Franchising 11 Food and Drug Administration 11 Technological Trends 13 Economic Trends 14 Cultural Trends 17 Analysis of the Customer Environment 19 Who 19 How many 20 What 21 Why and How 23 When 24 Why
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Contents Product Statement 4 Analysis of the External Environment 5 Industry Trends 5 Competitive Trends 7 Brand Competitors 7 Product Competitors 7 Generic Competitors 10 Total Budget Competitors 10 Political Trends, Legal Trends and Regulatory Trends 11 Franchising 11 Food and Drug Administration 11 Technological Trends 13 Economic Trends 14 Cultural Trends 17 Analysis of the Customer Environment 19 Who 19 How many 20 What 21 Why and How 23 When 24 Why
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