James Short Ice-Fili Case Study ------------------------------------------------- Executive Summary Ice-Fili is the largest domestic ice cream producer in Russia that has been making delicious, traditional Russian ice cream since 1937. This historic Russian company makes its ice cream with all natural ingredients and no preservatives, unlike many other companies. Although Ice-Fili has been able to maintain their market leadership, they have been experiencing increased competition from both
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Ice Fili – Case Analysis Introduction Ice Fili, is historically one of Russia’s best ice cream producers, led by Chief Executive Officer Anatoliy Shamnov. After surviving being controlled by the Soviet Regime, warding off local competitors, and continuing success through the collapse of the Russian market in 1998. They have not been able to sustain steady growth of market share, and are facing increased competition from fierce rivals Nestlé. Following the time of the market collapse, they had
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LUNGSOD NG MAYNILA College of Mass Communication ARCE DAIRY ICE CREAM Submitted by: [NAME OF GROUP] Alfonso, Jean Camille G. Espino, Joseph Allen P. Masanque, Deunice C. San Pedro, Maranatha Hope T. Sollestre, John Adrian F. Velasquez, Frances Anne S. Submitted to Prof. Rosario Taylo January 28, 2011 Campaign Title: “Pambansang ice cream, ating tangkilikin!” I. Background/Research Arce Dairy Ice Cream, formerly Selecta, started on January 1990 when the Arce family
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1. Introduction This paper analyses the performance of the company Ice-Fili at the end of fiscal year 2002. It’s the oldest Russian ice cream producer. It originated from the former state-run Soviet company Moshladokombinat N 8. In 1992 it was privatised and registered as a private jointstock company under the name Ice-Fili. Its CEO is Anatoliy Vladimirovich Shamanov. He transitioned the company to a privatized for-profit firm after the dissolution of the Soviet Union in 1991. The transition was
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BASKIN ROBBINS INNOVATIVE MARKETING Baskin-Robbins was a manufacturer and seller of premium quality ice cream in a variety of unique flavours. The first Baskin-Robbins store was first set up in California in the 1940s soon after the Second World War. The company quickly expanded to other states in the US and various countries around the world. Over the years, Baskin-Robbins developed over 1000 ice cream flavours along with other novelties like milk shakes, smoothies, cakes, etc. In the summer of 2003
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SELECTA ICE CREAM I – EXECUTIVE SUMMARY Selecta’s humble beginnings can be traced to the Arce family’s ice cream parlor in Manila in 1948. Its ice cream was well-known for its creaminess, authentic flavours, and unique gold can packaging—qualities that remained throughout the years. In 1990, RFM Corporation bought Selecta from the Arce family to form Selecta Dairy Products, Inc. Known for its sharp entrepreneurship, RFM catapulted the rise of Selecta as a serious contender in the ice cream
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ice cream of the future, which was comprised in 1988 and was established by Mr. Jones who was a biologist by deal with an area of expertness in cryogenics. Dippin Dots ice cream were small circular shaped beads of ice cream that were made at supercold temperatures, provided at subzero temperature in a soufflé cup. Dippin Dots Ice Cream was detected in places like shopping malls, amusement parks, water parks, festivals globally, when enfranchisement was based in 2000. PESTEL means Political, Economical
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Hangyo Ice Creams Pvt. Ltd., is a flagship company of Srikrishna Group, which is a Rs.100 crore entity with interests spanning various sectors like milk and milk products, ice creams and fresh foods, restaurants and hospitality. Srikrishna Group has the distinction of being the first organized private sector venture in milk industry in Karnataka state. Continuing in the same pioneering tradition, Hangyo Ice Cream Pvt. Ltd., is also Karnataka’s
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The family pack of Haagen-Dazs ice-cream has a very high price in China which is 5-10 times of other areas. (Contributor, 2012). Many Chinese think Haagen-Dazs not worth that much. Because they believe Haagen-Dazs do not have unique taste which other brands also have comparable flavor. Otherwise, excessively praising for their brand will increase likelihood of obesity for customers. They think Haagen-Dazs is nothing but an ice-cream, ordinarily. Whereas, those people do not realize why Haagen-Dazs
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Strategic Analysis of Ben & Jerry’s Homemade, Inc. Can B&J Serve a Double Scoop of Being Green and Making Green? ESM 210 Professor Delmas Final Paper November 21, 2000 Alex Tuttle Vicky Krikelas 1 BEN & JERRY’S ICE CREAM Table of Contents INTRODUCTION……………………………………………………………………………. MARKET DESCRIPTION………………………………………………………………….. FIRM DESCRIPTION………………………………………………………………………. THE MISSION STATEMENT……………………………………………………………… 1 1 1 2 GENERAL CORPORATE STRATEGY…………………………………………………… 2 CORPORATE ENVIRONMENTAL
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