owning 52% of the total local Quick Service Restaurants, the competition with its rival firms is still stiff. The source of rivalry stems from price wars and marketing innovations. The rivalry is also centered on the KSFs (Key Success Factors) of the industry, which are good food, good service and reasonable pricing. Rivals are somewhat equal in capabilities and opportunities, thus making the competition stiffer. Moreover, standardization of service contributes to the intensity of rivalry. INTRODUCTION
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EPS P/E using 2011 Estimate P/E using 2012 Estimate Zacks Rank *: Short Term 1 3 months outlook * Definition / Disclosure on last page $34.30 $27.96 18.31 0.79 1,611,163 2,980 $97,506 1.63 3 1 $1.23 3.75 Risk Level * Type of Stock Industry Zacks Industry Rank * Low, Large-Growth Food-Misc/Dvrsd 101 out of 291 ZACKS CONSENSUS ESTIMATES Revenue Estimates (In millions of $) Q1 (Mar) Q2 (Jun) Q3 (Sep) Q4 (Dec) Year (Dec) 55,553 A 61,171 A 65,012 E 68,782 E 2009 2010
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Question…………………………………………………………..…………….… 3 Hypothesis…………………………………………………………………….…................... 3 Definition of Terms……………………………………………………………...................... 4 Current Marketing Situation Positioning………….………………………………………………….…………..… 5 Industry Analysis……………………………………………………….……......... 6-7 SWOT Analysis…………………………………………………………………........ 8 Competitive Profile Matrix…………………………………………….……….... 9-12 Chapter 2 Research Design………………………………………………………………………..……. 13 Sampling Design………………………………………………………………………………
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McDonald Dessert Industry Report McDonald’s Dessert INDEX Page Reference Part I. Introduction ITEM1 Analysis McDonald’s………………………………………………...01 ITEM2 Issues of McDonald’s…………………………………………….......02 ITEM3 Executive Summary of McDonald’s………………………………....05 Part II. Industry Analysis ITEM1 Definition of McDonald’s Desserts………………………………….06 ITEM2 Size & Trend Projection of McDonald’s Dessert…………………….07 ITEM3 Segments & Divisions of McDonald’s Dessert………………………10 ITEM4 Major Competitor with McDonald’s
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Ben & Jerry’s Ice Cream began as a small “scoop shop” in 1978 in Burlington, Vermont. From the company’s inception more than thirty years ago, their plan was to provide quality ice cream while also creating a company that was socially conscious about the world and its environment. Within only a few years of opening, the demand for their ice cream grew and the company started making deliveries to local grocery stores and restaurants. In 1983, their first out-of-state franchise opened in Portland
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| Syllabus | | | |Year |2014/2015 | |Semester |VIII Spring | |
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Channel Management in Unorganized and Modern Trade” Company: Amul Products | | | In-depth analysis of the channel management practices carried out by Amul in traditional channel and modern trade at Bhubaneshwar. | | Presented By: | Group- 3, Section- CAyesha Hota UM14135Neyati Bhanot UM14150Priya Soni UM14154Saurabh Wadhwa UM14163Shruti UM14165Sourabh Tantia UM14170 | | MARKETING MANAGEMENT - II END TERM
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op y Gujarat Cooperative Milk Marketing Federation (GCMMF), the largest food company in India, recorded a turnover of Rs 2882 crore ($ 0.65 bn) in 2003-04. Its flagship brand ‘Amul’ was the market leader in butter, whole milk, cheese, ice cream and dairy whitener. GCMMF was the largest cooperative movement in India with 2.2 million milk producers of Gujarat organized in 10,552 cooperative societies. GCMMF collected 5 million litres of milk per day from its shareholders who owned 3.2
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ROLL NO-11-E35 This report is submitted to the University / Institute in partial fulfillment of the requirement for the curriculumas prescribed by the University of Mumbai. Table of Contents TOPIC | PAGE NO | Executive Summary. | 6 | Industry Profile. | 7 | Company Profile. | 12 | Products. | 13 | Amul Pro Description. | 21 | Research Methodology. | 25 | Questionaire. | 30 | Comparison With Bournvita. | 31 | Findings. | 33 | Conclusion. | 34 | DECLARATION I hereby
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I. Problem Statement Ben and Jerry’s Homemade, one of our nation’s pioneer ice cream manufacturers and socially respected companies, is facing an arduous decision with regards to whether management is fiscally operating to its potential in order to maximize shareholder wealth. From rags to riches, the ice cream mogul’s success over the past 35 years both financially and ethically fit the model of an ideal American company driven to change the world for the better good. Despite the company’s success
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