ABOUT US Founded in 1997, Secret Recipe made its mark, renowned for its extensive range of fine quality gourmet cakes. It has since evolved to become one of the fastest growing lifestyle cakes and café chain in the region with over 300 café outlets to date. Secret Recipe Cakes & Café's concept can be found in prime urban locations and shopping malls in major cities in the region including Singapore, Kuala Lumpur, Jakarta, Bangkok, Manila, Brunei, Shanghai. BRAND VALUE AND CULTURE Secret
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PREFACE Marketing strategies are methods followed by most successful and well known companies to improve their scope in any market. It is a means by which we determine whether one company is better than the other or not. Food chains are a growing industry in the modern world with an increase in the number of working hours of the average working person. Hence, even food chains need to improve their marketing strategies to appeal to the middle-class consumer. The main aim of this project is to make
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Chapter 1 Problem Background of the Problem Businesses are built by entrepreneurs because of two usual reasons: 1) because they are given the opportunity to enter the market, 2) and of course, to gain profit. It takes a lot of time, money and energy to establish your own business. You first have to step into the shoes of the consumers and ask yourself, “What do I want/need?” And that is where business opportunity comes. Business opportunity is present because there’s a need, there are means to
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continue to be critical elements of the Company’s success in the quick-service restaurant industry. The company president is Tony Tan Caktiong (better known as TTC). He started Jollibee in 1975 as an ice cream parlor owned and run by the Chinese-Filipino Tan family, he made Jollibee had diversified into sandwiches and realized that events triggered by the 1977 oil crisis would double the price of ice cream. The Tans’ hamburger, made to a home-style Philippine recipe developed by Tony’s chef father
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Capabilities. Matching these capabilities against the key success factors of the industry give your opinion on the Company’s competitive position. In an industry awash with competitors, Dippin‟ Dots (DD) is reliant upon particular technological features in the manufacturing, production and distribution of the flash ice-cream product. This is what fundamentally sets it apart from its rivals. Indeed, the industry-life cycle is generally considered to be at the maturity stage, however DD‟s intellectual
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Introduction of McFlurry product to McDonald’s restaurants on a new market – Marketing Plan Keller Graduate School of Management – Online MM522 Mihnea Grecu Final Draft Executive Summary McDonald’s story started with the two brothers Mac and Dick McDonald in their restaurant located in San Bernardino, California. They were pioneering the idea that by limiting the menu items, lowering prices and introducing procedures for preparing the food, they would be able to serve more customer
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has prospered to be the concept of everyday fresh milk, and production in Hong Kong. Further expansion of its products like ice cream and other kinds of milk. The company independently purchases the material milk from different source, after packaging and production from the factory, which are offered as the affordable, good, fresh, everyday drinking milk. The dairy industry in Hong Kong is very competitive, especially for a big company like Kowloon Dairy. To ensure sustainable, Kowloon Dairy is
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packaging materials made of paper, board, plastic, and aluminium foil. -This company’s produces some paper cups for cold and hot drinks as well as ice cream packages with their different shapes and sizes and more. Some Products Produced: -Founded in 1921, El Alamein is one of the leading companies in the Middle East in the printing and packaging industry. With (HQ) located in Alexandra, Egypt. Occupies an area of 40,000 sqm. and employs more than 700 employees. * INTERNATIONAL QUALITY CERTIFICATES:
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CHAPTER 1 INTRODUCTION INTRODUCTION TO THE STUDY Organization is viewed as a group of persons for achieving its goals. The study about organization is termed as organization study. Organization affects the quality of human life in modern society. The study of organization is thus very essential for understanding the behaviour of human being. Organization can be studied in two perspectives that are micro and macro. In micro perspective, the focus of study is on individuals. It concerns itself with
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BEN & JERRY’S HOMEMADE ICE CREAMS ANALYSIS OF CASE What was Ben supposed to do? Why was he unable to do so? Ben was supposed to look at the BIG PICTURE. He wanted to benefit the lower class of employees. He used pay ratio 5:1 as a mean to do so and set the pay scales of senior employees below the industry average. He should have given senior executives some reasons to stay with the company by giving them salary packages close to the industry average, by financing their training/education/on-job-MBA
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