An executive summary summarizes, or reviews the main points of, a longer document or report for a reader that does not have time to read the entire report. An effective executive summary analyzes and summarizes the most important points in the paper or report, and will often make a recommendation based on the analysis. Executive summaries are “stand alone” documents that are almost always read independently of the reports they summarize. When preparing to write an executive summary, ask yourself
Words: 2824 - Pages: 12
Executive Summary The following case study analysis examines the Chattanooga Ice Cream division’s recent failures in light of Stay & Shop’s recent decision to replace CIC with Sealtest in all of their Southeast Stores. It will shed a light on the dysfunctions and shortcomings of the team and their leader. A comprehensive analysis will follow and break down where CIC has failed both within the company and in the marketplace. After an examination and analysis is complete, I will offer a series
Words: 2373 - Pages: 10
information was proven by Shawn O’Neal, the VP-global people data and marketing analytics for Unilever. O’Neal’s boss, Stan Sthanunathan, headed global market research at Coca-Cola in 2013 when Coca-Cola found that online buzz had no effect on short-term sales (in Buzzkill). Unilever also showed that ice cream is easier to predict than previously thought, finding the specific days of the week and weather patterns that drive ice cream sales. The last reading, McKinsey Finds Social Buzz Can Affect Sales
Words: 310 - Pages: 2
1975 Tony Tan and his family opened a Magnolia Ice Cream parlor[4] in Cubao.[5] Sometime in 1978, Tony Tan and his brothers and sisters engaged the services of a management consultant, Manuel C. Lumba. Lumba shifted the business focus from ice cream to hotdogs,[4] after his studies showed that a much larger market was waiting to be served. Lumba became Tan's last business and management mentor. The Jollibee mascot was inspired by local and foreign children's books. Lumba created the product names
Words: 334 - Pages: 2
McDonald Dessert Industry Report McDonald’s Dessert INDEX Page Reference Part I. Introduction ITEM1 Analysis McDonald’s………………………………………………...01 ITEM2 Issues of McDonald’s…………………………………………….......02 ITEM3 Executive Summary of McDonald’s………………………………....05 Part II. Industry Analysis ITEM1 Definition of McDonald’s Desserts………………………………….06 ITEM2 Size & Trend Projection of McDonald’s Dessert…………………….07 ITEM3 Segments & Divisions of McDonald’s Dessert………………………10 ITEM4 Major Competitor with McDonald’s
Words: 3668 - Pages: 15
AMUL “THE BRAND OF INDIA” A Marketing Study Report An insight into the integrated marketing strategy behind the iconic Indian brand with the longest running ad-campaign. ACKNOWLEDGEMENT We would like to express the deepest appreciation to our Project guide and mentor Dr. S K Jain, Delhi School of Economics, who has the attitude and substance of a genius: he convincingly conveyed a spirit of adventure in regard to project, and an excitement in regard to teaching. Without his guidance
Words: 9378 - Pages: 38
Ben & Jerry’s Case Study By: Niesha M. Felder February 22, 2014 MRKT 454 1. What do you believe is Ben & Jerry's management orientation and view toward global expansion? Provide evidence from the case to support your opinion. Ben Cohen and Jerry Greenfield, the forefathers of Ben and Jerry’s, management orientation skills were very unique, promoting a free spirit approach for employees. Ben Cohen and Jerry Greenfield were not the standard corporate managers, instead they were
Words: 1375 - Pages: 6
The categories of costs I would anticipate to see in a list of MooBella start-up costs are: Machine $40k Owner’s salary Employee wages and benefits Computers, internet, telephone, and other technology Promotion, advertising, web site hosting/ marketing Professional services Installation License/permits Insurance Debt service Taxes Maintenance Legal/accounting fees Supplies/ inventory 2. It took nearly 20 years from idea to market for MooBella
Words: 358 - Pages: 2
MISSION STATEMENT GCMMF endeavour to satisfy the taste and nutrition requirements of the customers, of the world through excellence in marketing by their committed team. Through co-operative networking, they are committed to offer quality products that provide best value for money. VISION STATEMENT “Amul’s vision is to provide more and more satisfaction to the farmers, their customers, employees and distributors. A devastating earthquake (Richter scale – 7.9) hit Gujarat on 26th January 2001
Words: 930 - Pages: 4
dairy products including milk, yogurt and ice cream in Mongolia. The Company was initially established during the Communist period and has since been transformed into a joint stock company listed on the Mongolian Stock Exchange. As of 2008, Suu accounted for 59 percent of total domestic dairy production, which reached 13 million liters. With 51 different products on offer in a variety of categories, including packaged milk, yogurt, cream, butter, and ice cream, the Company far surpasses its domestic
Words: 4759 - Pages: 20
