Idea Cellular Limited

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    Consumer Behaviour Report on Buying Behaviour of Consumers for Telecom Service Provider

    INDEX Executive summary Introduction: Indian Telecom sector-At a glance Evolution of the Indian telecom industry Cellular Circles Major Players in Indian Telecom Market National Telecom Policy-2012 Scope of the Project RESEARCH DESIGN Objectives Sample Profile Sources of Data EXECUTIVE SUMMARY The concept of “buying behavior” is of prime importance in marketing and has evolved over the years. It is important to understand consumer buying behavior as it plays

    Words: 1255 - Pages: 6

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    Stratergy Formulation

    2G Licenses Cancellation - A judgment by the Supreme Court: Idea Cellular’s Strategy options to tackle this Contents Introduction 3 Company Overview 3 Mission 3 Issue on hand 3 Competitor Analysis 4 SWOT ANALYSIS 11 Porter's 5 Forces Analysis 14 Business Strategy 17 Final Recommendation: 22 Introduction Company Overview IDEA Cellular is a publicly listed company, having listed on BSE & NSE in March 2007. It is the 3rd largest mobile services operator in India with wireless

    Words: 3616 - Pages: 15

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    Airtel

    com/company-facts/bhartiairtel/history/BA08 Company History - Bharti Airtel Bharti Tele-Ventures was incorporated on July 7, 1995 as a company with limited liability under the Companies Act, for promoting telecommunications services. Bharti Tele-Ventures received certificate for commencement of business on January 18, 1996.The Company was initially formed as a wholly-owned subsidiary of Bharti Telecom Limited. The chronology of events since Bharti Tele-Ventures was incorporated in 1995 is as follows: http://www.indiainfoline

    Words: 1964 - Pages: 8

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    Top Players in Indian Telecom Sector

    following are the Key players in the telecom sector in India: AIRTEL | VODAFONE | RELIANCE COMMUNICATIONS | IDEA CELLULAR | TATA TELESERVICES | AIRCEL | UNINOR | MTS | MTNL | LOOP MOBILEFormerly BPL | Airtel Bharti Airtel or simply Airtel is India’s largest telecom company, headquartered in New Delhi, India. In the year 1986, Sunil Mittal incorportated Bharthi Telecom Limited and his company became the first in India to offer Push – button telephones. 20 years down the road, Airtel

    Words: 1089 - Pages: 5

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    Airtel Perception

    A STUDY ON CUSTOMER PERCEPTION TOWARDS Submitted in the partial fulfillment in Bachelor of Business Administration Submitted To: Submitted By: Ms. Rasna Pathak Project Guide Roll no. 94532451177 BBA 6th SEM GNA Institute of Management & Technology

    Words: 8497 - Pages: 34

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    Telecom Industry in India

    an addition of 9- 10 million monthly subscribers. The Indian telecommunications network with over 995.9 Million subscribers is second largest network in the world after China. Major players in this sector are BSNL, MTNL, Airtel, Vodafone, BPL, Tata, Idea, etc. Buyer power and threat of rivalry is very high in Indian Telecom Sector. Telecom Industry Sectors From holistic point of view telecom industry can be divided to four sub-sets. The major forces in Indian telecom industry are Service providers

    Words: 2104 - Pages: 9

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    Magic

    -marketing-strategies-of-vodafone-and-airtel In 2002, the leading Indian telecommunications company, Bharti Cellular Limited (Bharti) signed the famous cricket player Saurav Ganguly and leading movie stars, Madhavan and Kareena Kapoor as endorsers for its brand, Airtel Magic (pre-paid cellular card). Its objective was to create the highest recall for Magic in the pre-paid cellular telephony segment by cashing in on the two biggest passions of India - movies and cricket. Bharti also changed the

    Words: 4173 - Pages: 17

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    Gaurav

    67% Hutch Telecom International (HTIL) stake in Hutch-Essar at an enterprise value of $19.3 billion Income Tax (I-T) department notice to pay capital gains of $2 billion ‡ TATA s Global Foray ‡ The TATA Group acquired Videsh Sanchar Nigam Limited ("VSNL"), in 2002 ‡ In 2004, they acquired Tyco Global Network (TGN) for $130 million ‡ This gave the company control over a 60,000 km cable network spread over three continents with a huge bandwidth of 10-15 terabytes and substantial control over

    Words: 887 - Pages: 4

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    Deathcapmushrooms

    the transcription phase), thus giving it a base from which to build a template for the copy that'll follow. This way, a single gene can be copied into hundred, thousands...millions...eh, you get the idea. Works sort of like PK-Unzip, just WAY more efficient (and to think that nature came up with the idea first...). – So? ● Wanna take a stab at what the amatoxin does? – DING DING – DING! THAT'S RIGHT! IT'S FIBRINOLYTIC AND STOPS BLOOD FROM CLOTING! No...wait...that doesn't sound

    Words: 679 - Pages: 3

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    History of the Cell Phone

    Often Dismissed in This Age of Technology is the Birth of the Cellular Phone. There are now more wireless devices in use in the United States than there are people. Americans have doubled the amount of Internet data traffic they generate on smartphones, according to the trade group CTIA. The number of mobile devices rose 9 percent in the first six months of 2011 to 327.6 million — more than the 315 million people living in the U.S., Puerto Rico, Guam and the U.S. Virgin Islands. Wireless

    Words: 1415 - Pages: 6

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