Kajanto Article information: To cite this document: Raúl Carral Markus Kajanto, (2008),"Nokia: a case study in managing industry downturn", Journal of Business Strategy, Vol. 29 Iss 1 pp. 25 - 33 Permanent link to this document: http://dx.doi.org/10.1108/02756660810845679 Downloaded on: 05 November 2014, At: 03:22 (PT) References: this document contains references to 10 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 6911 times
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system-on-chip (SoC) or a multichip package. The Company offers microprocessors with one or multiple processor cores. In addition, its Intel Core processor families integrate graphics functionality onto the processor die. The Company offers and develops SoC products that integrate the Company’s central processing units (CPU) with other system components, such as graphics, audio, imaging, communication and connectivity, and video, onto a single chip. The Company offers a multichip package that integrates the
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International Journal of Bank Marketing Emerald Article: Does relationship marketing improve customer relationship satisfaction and loyalty? Andreas Leverin, Veronica Liljander Article information: To cite this document: Andreas Leverin, Veronica Liljander, (2006),"Does relationship marketing improve customer relationship satisfaction and loyalty?", International Journal of Bank Marketing, Vol. 24 Iss: 4 pp. 232 - 251 Permanent link to this document: http://dx.doi.org/10.1108/02652320610671333
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Social Marketing Behavior A Practical Resource for Social Change Professionals William A. Smith and John Strand AED We believe in the power of social marketing to change behavior. Indeed, we began helping mothers to re-hydrate their children in 1978. The positive effects were remarkable, and we haven’t looked back since. For HIV victims, we fought stigma, delivering behavior change that combined treatment and prevention. For civil society advocates, we’re exploring the power of technology
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decisions: Understanding why consumers purchase timeshares Lisa Y. Thomas University of Nevada, Las Vegas Follow this and additional works at: http://digitalscholarship.unlv.edu/thesesdissertations Part of the Marketing Commons, and the Real Estate Commons Repository Citation Thomas, Lisa Y., "Evaluating point-of-sale buying decisions: Understanding why consumers purchase timeshares" (2010). UNLV Theses/Dissertations/Professional Papers/Capstones. Paper 868. This Dissertation is brought to
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Marketing Management, 14e (Kotler/Keller) Chapter 1 Defining Marketing for the 21st Century 1) Which of the following statements about marketing is true? A) It is of little importance when products are standardized. B) It can help create jobs in the economy by increasing demand for goods and services. C) It helps to build a loyal customer base but has no impact on a firm's intangible assets. D) It is more important for bigger organizations than smaller ones. E) It is seldom used by nonprofit
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“RURAL MARKETING” Executive Summary A debate continued for a long time amongst the Indian marketers, both practitioners & academicians, on the justification for the existence of the distinct discipline of rural marketing. Consequently, two schools of thought emerged. The first school belived that the products/services, marketing tools & strategies that are successful in urban areas, could be transplanted with little or no more modifications in rural areas. However, the second school
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last decade, the developments of new technologies all over the world and growing globalization of countries economies have produced the fastest changes ever. The fashion industry in Ghana, especially, the clothing sub sector (which is the focus of this study) has not been without the effect of economic, political, social, cultural and legal pressures brought to bear on all organizations. In recent years, protectionism has given way to globalization. With that change, Ghanaian clothing sector of
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elated to the present work in direct or indirect manner. A brief review of some of the relevant literature is as under: 2.1 INTERNATIONAL REVIEW Mathew et al. (2005) analyzed the use of banking technology in United Kingdom by ranking of importance of selected technology on consumer perception of service delivery performance and found that the importance-performance grid demonstrates two factors and their underlying attributes that fall into the “Keep up the good work” quadrant and the other two factors
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