An Introduction to Business ————————————————————————————————————————————————————————————————————————————————————————————————————————————————— 6 th edition Learning about business concepts with the Foundation™ simulation University of Oregon Lundquist College of Business Dave Dusseau Douglas Wilson Copyright © 2004-2011 David Dusseau and Douglas Wilson This material was developed by: David Dusseau, Ph.D. Doug Wilson, MBA Lundquist College of Business University of Oregon Eugene, Oregon
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theory. 3. Scholarly theory -The theory has undergone systematic research, -Provides more thorough accurate and abstract explanations for communication, -They are often more complex and difficult to understand. Evaluating theory; These are some criteria for evaluating the usefulness of the theory. Not good or bad. What to look for Accuracy Has the research supported that the theory works the way it says it does? Look at the research studies that have sued the theory. Have real-world applications
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PROJECT REPORT ON EVENT MANAGEMENT: GOING BEHIND THE SCENES SUBMITTED BY MEHUL DAK TYBMS (SEM V) – 2008-09 ROLL NO – 5419 UNDER THE GUIDANCE OF PROF. RICHA JAIN DATE OF SUBMISSION: 14TH JANUARY, 2009 THAKUR COLLEGE OF SCIENCE & COMMERCE KANDIVALI (EAST), MUMBAI- 400 101 DECLARATION I, MEHUL DAK, of Thakur College of Science & Commerce, of TYBMS (SEM V) hereby declare that I have completed this project on Event Management in the academic year 2008-09. The information
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UNIT OUTLINE Read this document to learn essential details about your unit. It will also help you to get started with your studies. BMA604 Consumer Decision Making Semester 2, 2015 THIS UNIT IS BEING OFFERED IN: HOBART & BY DISTANCE Taught by: Professor Aron O’Cass (Unit Coordinator) CRICOS Provider Code: 00586B BMA604, Consumer Decision Making 2 Contents Contact Details ..............................................................................................
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relationship management KEY CONCEPTS • • • • • • • • • • • • ACORN brand personality buy class buy phase buying centre centralised purchasing choice criteria consumer decision-making process creeping commitment decision-making unit (DMU) financial lease interaction approach • • • • • • • • • • • just-in-time (JIT) delivery/purchasing life-cycle costs lockout criteria operating lease organisational buying behaviour reference group relationship management reverse marketing strategic partners total quality
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UNIT I INTRODUCTION ------------------------------------------------- Understanding Brand - What is a Brand? Brands are different from products in a way that brands are “what the consumers buy”, while products are “what concern/companies make”. Brand is an accumulation of emotional and functional associations. Brand is a promise that the product will perform as per customer’s expectations. It shapes customer’s expectations about the product. Brands usually have a trademark
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The Wharton School of the University of Pennsylvania Management 223 - Business Policy & STRATEGY Spring Semester, 1999 Course Description and Syllabus Instructors: Phanish Puranam (PP) & Michael G. Jacobides (MGJ) Office: 2061(PP) /2055(MGJ) SH-DH (Management Dept. Suite) Tel: 898-1231 (PP) / 898-1224 (MGJ) Email: puranam@management.wharton.upenn.edu jacobides@management.wharton.upenn.edu Class Hours: Tuesdays and Thursdays 12:00 to 1:30pm Office Hours: By
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applications manage the interaction of customers with an organization. They are used to increase the return on marketing efforts by enabling the understanding of the complete history of a firm’s interactions with its customers. CRM systems are able to target promotions to likely buyers, facilitate sales efforts, and deliver customer service. cybermarketing The convergence of the Internet, computers, information systems, telecommunications and the customer with the marketing process. data mart A scaled
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| KG Tools | Operations Management Evaluation | | Candice Brooks | | | A. Supply Chain Strategy Supply chain Strategies: Vertical integration | * Developing the ability to produce goods or services previously purchased * Buying a supplier or distributor | Few suppliers | Long term relationship with few dedicated suppliers | Many Suppliers | A supplier responds to the demands and specifications of “request for quotation”, with order going to the lowest bidder |
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MBA : UNIT1 Teaching Notes : 1. Definition of Research 2. Business Research 3. Features of a Good Research Study 4. Areas of Business Research 5. How to start Business Research 6. Business Research Analysis : Basic Steps 7. Business Research Problem 8. Primary Business Information 9. Research Proposal ( also in Unit2) 10. Research Methods versus Methodology 11. Types of Research
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