indispensable assistance as a statistical consultant. I would also like to thank PUSH for providing an excellent example of a fun workplace. In particular, I would like to thank partners John Ludwig, Chris Robb, and Rich Wahl for allowing me to conduct a case study of their business. Additional thanks go to Ron Boucher, Jourdan Crumpler, and Gordon Weller for taking the time to participate in interviews. I would also like to express my gratitude to Kathryn Voorhees for her help, humor, and friendship as she
Words: 25449 - Pages: 102
Comments: Table of Contents Executive Summary 4 Company Description 6 The Origin of Nike, Inc. 6 Today’s Nike 7 Mission and Goals 8 Core competencies 10 Situation Analysis 11 Macro-Level External Environmental Factors 11 Competitive Environmental factors 12 SWOT Analysis 15 Competitors 16 Reebok 16 Adidas 17 Puma 17 Target Market 19 Segmentation 19 Target Marketing 19 Marketing Mix 20 Product Strategy 20 Distribution Strategy
Words: 5966 - Pages: 24
This page intentionally left blank Entrepreneurship Second Edition William Bygrave Babson College Andrew Zacharakis Babson College John Wiley & Sons, Inc. To Frederic C. Hamilton and John H. Muller, Jr., pioneers, entrepreneurs, and benefactors of Babson College. VICE PRESIDENT AND PUBLISHER EDITOR EDITORIAL ASSISTANT MARKETING MANAGER PHOTO EDITOR DESIGNER PRODUCTION MANAGER SENIOR PRODUCTION EDITOR GEORGE HOFFMAN LISE JOHNSON SARAH VERNON KAROLINA ZARYCHTA HILARY
Words: 60876 - Pages: 244
EFFECTS OF COMMUNICATION IN MANAGEMENT OF EMPLOYEES IN THE TRANSPORT SECTOR IN KENYA: A CASE STUDY OF AL NASAR TRADING AND TRANSPORTERS LIMITED BY HASSAN ABDIRIZACK MOHAMED A RESEARCH PROPOSAL SUBMITTED IN PARTIAL FULFILLMENT FOR THE REQUIREMENT FOR THE AWARD OF DIPLOMA IN MANAGEMENT (BUSINESS MANAGEMENT OPTION) TO THE KENYA INSTITUTE OF MANAGEMENT MAY 2012 DECLARATION Declaration by the Student This research proposal is my original work and
Words: 9054 - Pages: 37
Return on Investment Analysis for E-business Projects Mark Jeffery, Northwestern University Introduction The Information Paradox Review of Basic Finance The Time Value of Money ROI, Internal Rate of Return (IRR), and Payback Period Calculating ROI for an E-business Project Base Case Incorporating the E-business Project Incremental Cash Flows and IRR Uncertainty, Risk, and ROI Uncertainty Sensitivity Analysis 1 2 4 4 6 6 7 8 10 11 11 11 Project and Technology Risks Monte Carlo Analysis Applied to ROI Executive
Words: 15434 - Pages: 62
Fairness as Appropriateness: Negotiating Epistemological Differences in Peer Review Author(s): Grégoire Mallard, Michèle Lamont and Joshua Guetzkow Source: Science, Technology, & Human Values, Vol. 34, No. 5 (September 2009), pp. 573-606 Published by: Sage Publications, Inc. Stable URL: http://www.jstor.org/stable/27786178 . Accessed: 02/10/2013 11:47 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms
Words: 14653 - Pages: 59
1.0 INTRODUCTION Oilene Refineries’ management was unhappy with the quality of crude palm oil (CPO) delivered by Palm Haul Sdn Bhd (PHSB), their transporter. The contract will expire within the month. Oilene Refineries will have to analyse the scenario and make a decision whether to renew the contract with PHSB or find other solutions. 1.1 GENERAL INFORMATION –Crude Palm Oil (CPO) transportation * Approximately 1,500 tankers transporting CPO from the mills (where palm kernels are harvested)
Words: 6418 - Pages: 26
UNDERSTANDING CUSTOMER NEEDS Barry L. Bayus Kenan-Flagler Business School University of North Carolina Chapel Hill, NC 27599 (919)962-3210 cherryflavorine@gmail.com January 2005 Revised November 2007 prepared for Shane, S. (ed.), Blackwell Handbook of Technology and Innovation Management, Cambridge, MA: Blackwell Publishers The comments of the following people on an earlier draft are greatly appreciated: Sridhar Balasubramanian, Dick Blackburn
Words: 11667 - Pages: 47
Management Journal 2003, Vol. 46, No. 3, 283-301. ASSESSING CREATIVITYIN HOLLYWOODPITCH MEETINGS: EVIDENCEFOR A DUAL-PROCESS MODEL OF CREATIVITYJUDGMENTS KIMBERLY D. ELSBACH University of California, Davis RODERICK M. KRAMER Stanford University This study addresses an important but neglected topic by investigating the social judgment processes that experts (studio executives and producers in Hollywood) use to assess the creative potential of unknown others (relatively unknown screenwriters) during "pitch"
Words: 14085 - Pages: 57
FROM THE HARVARD BUSINESS REVIEW OnPoint A R T I C L E HBR What matters most to your company’s bottom line? Just possibly, your mood. Primal Leadership: The Hidden Driver of Great Performance by Daniel Goleman, Richard Boyatzis, and Annie McKee New sections to guide you through the article: • The Idea in Brief • The Idea at Work • Exploring Further. . . PRODUCT NUMBER 8296 T H E I D E A I N B R I E F Primal Leadership: The Hidden Driver of Great Performance hat
Words: 8112 - Pages: 33