un precio de 5 céntimos el vaso, vendiendo unos nueve cada día. Era solo el inicio de una historia de más de 120 años. Pemberton no tardó en darse cuenta de que la bebida que había creado podía ser un éxito. Su contable, Frank Robinson, fue quien ideó la marca y diseña el logotipo: había nacido Coca-Cola. En 1891 se fundó The Coca-Cola Company, formada por el también farmacéutico Asa G. Candler, su hermano John S. Candler y Frank Robinson. Dos años después registraron la marca en la Oficina de Registro
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Social Marketing Behavior A Practical Resource for Social Change Professionals William A. Smith and John Strand AED We believe in the power of social marketing to change behavior. Indeed, we began helping mothers to re-hydrate their children in 1978. The positive effects were remarkable, and we haven’t looked back since. For HIV victims, we fought stigma, delivering behavior change that combined treatment and prevention. For civil society advocates, we’re exploring the power of technology
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REVIEW ARTICLE H e p a t i t i s M o n t h l y 2 0 0 7 ; 7 ( 3 ) : 1 5 3 -1 6 2 1 Hepatitis C among Hemodialysis Patients: A Review on Epidemiologic, Diagnostic, and Therapeutic Features Seyed-Moayed Alavian 1, Seyed Mohammad-Mehdi Hosseini-Moghaddam 2*, Mohammad Rahnavardi 2 M M M 1 Baqiyatallah Research Center for Gastroenterology and Liver Diseases, Baqiyatallah University of Medical Sciences & Tehran Hepatitis Center, Tehran, Iran 2 Urology and Nephrology Research Center (UNRC), Shaheed
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A White Paper Future Trends in Leadership Development By Nick Petrie Issued December 2011 CONTENTS 3 3 5 6 7 10 29 30 32 About the Author Experts Consulted during This Study About This Project Executive Summary Section 1 – The Challenge of Our Current Situation Section 2 – Future Trends for Leadership Development Bibliography References Appendix About the author Nick Petrie is a Senior Faculty member with the Center for Creative Leadership’s Colorado Springs campus. He is a member of the
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A White Paper Future Trends in Leadership Development By Nick Petrie Issued December 2011 CONTENTS 3 3 5 6 7 10 29 30 32 About the Author Experts Consulted during This Study About This Project Executive Summary Section 1 – The Challenge of Our Current Situation Section 2 – Future Trends for Leadership Development Bibliography References Appendix About the author Nick Petrie is a Senior Faculty member with the Center for Creative Leadership’s Colorado Springs campus. He is a member of the
Words: 11409 - Pages: 46
Telecom Sector Prepared for: Ms. Rizwana Hameed Lecturer of Consumer Behavior Prepared by: Saba Mahfooz (159) Tamour Nawaz (164) Rizwan Bashir Goraya (167) Tuba Shahid (173) Shomail Khan (179) IB&M - University of Engineering & Technology, Lahore 16th December, 2014 Contribution to Report Name of Group Member | Contribution To Report | Tuba Shahid | * Questionnaire Building * Questionnaire Filling * Data Collection * Report Making * Recommendations
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Mattel Recalls 2007 Communication Implications for Quality Control, Outsourcing, and Consumer Relations [ABSTRACT] In August 2007, America's largest toy manufacturer announced the first of what would become five recalls involving 21 million toys—most of which were manufactured in China. This case study and teaching note examine a corporate response to a global crisis and consider the unique communications challenges facing a corporation that operates in an international, crosscultural arena. The
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UNDERSTANDING CUSTOMER NEEDS Barry L. Bayus Kenan-Flagler Business School University of North Carolina Chapel Hill, NC 27599 (919)962-3210 cherryflavorine@gmail.com January 2005 Revised November 2007 prepared for Shane, S. (ed.), Blackwell Handbook of Technology and Innovation Management, Cambridge, MA: Blackwell Publishers The comments of the following people on an earlier draft are greatly appreciated: Sridhar Balasubramanian, Dick Blackburn
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Pretotyping@Work Invent Like A Startup, Invest Like A Grownup Jeremy Clark Co-Founder, PretotypeLabs First Edition ! Copyright © Jeremy Clark 2012 PretotypeLabs.com AUTHOR’S NOTE This is an economics book. Before you drop it like it’s on fire and run screaming from the room, let me explain. Economics is the study of resource scarcity and choice; it helps clarify the trade-offs we face when we make decisions about where to put our time and money, when and how much we should spend or save
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La muerte y la vida de las grandes ciudades Jane Jacobs Este capítulo es un ataque a la planificación de la ciudad actual y la reconstrucción. Es también, y sobre todo, un intento de introducir nuevos principios de la planificación de la ciudad y la reconstrucción, diferente e incluso opuesta a las que ahora se enseña en todo, desde las escuelas de arquitectura y planificación a los suplementos dominicales y revistas femeninas. Mi ataque no se basa en sutilezas sobre la reconstrucción de los métodos
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